how to build a social network from the ground up

@MichaelGold

Tonight’s talk:

How to build a social network from the ground

up.

@MichaelGold

but first...

a little about me.

@MichaelGold

I’m not the guy painted gold

@MichaelGold@MichaelGold@MichaelGold

I started as a developer in I started as a developer in the 90sthe 90s

@MichaelGold

...Then came the ...Then came the ““Dot ComDot Com”” bustbust

Source: NASDAQ

My last day as an employee

I decided to go into business for I decided to go into business for myselfmyself

@MichaelGold

@MichaelGold

Then one day...

I got a call from Texas

@MichaelGold

My Partners

@MichaelGold

Product / Vision

Customers / Users

Technology

@MichaelGold@MichaelGold@MichaelGold

The Lean ProcessThe Lean ProcessThe Lean ProcessThe Lean Process

@MichaelGold

Step 1. User Stories

App: MS Excel or Google Docs

Example:

A club member needs to be able to log in so that he can access his

personalized home page

@MichaelGold

Step 2. Design early product

App: Balsamiq - www.balsamiq.com - $80

@MichaelGold

Step 3. Talk to customers

@MichaelGold

Step 4. Design the product

App: Keynotopia - www.keynotopia.com - $40

@MichaelGold

Step 5. Develop the product

App: Pivotal Tracker - www.pivotaltracker.com.com - $7 / month

@MichaelGold

Step 6. Launch the product

App: Engineyard - www.engineyard.com

@MichaelGold

Step 7. Measure growth

App: Mixpanel - www.mixpanel.com

@MichaelGold

The Clubster web app today:

@MichaelGold

The Clubster iPhone app

@MichaelGold

Contact me:

Michael Gold

mike@clubster.com(646) 345-9838