how to build a new e-commerce platform with a strong brand purpose - ecommerce summit

HOW TO BUILD A NEW E-COMMERCE PLATFORMWITH A STRONG BRAND PURPOSE ?

Olivier ROUSSEAUX, Co-Founder of Pixwap

E-COMMERCE SUMMIT - 26/02/2014 - BRUSSELS

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TWO ENTREPRENEURS

DRIVEN BY PASSION & NEW CHALLENGES

JOHN ROLLIER, 32FYBO BELGIUM SPRL

OLIVIER ROUSSEAUX, 28SOCIAL MEDIA BRANDING SPRL

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INSPIRE PEOPLE IN THEIR DAY-TO-DAY LIFE

A STRONG COMMUNITY OF PASSIONATES

Help them use the most of our product with professional tools and advice offered by passionates.

PIXWAP IS MORE THAN JUST A PHOTO PRINTING WEBSHOP, IT’S A WAY OF LIFE !

WEBSITE PREVIEW >>

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CREATE YOUR CANVAS ON WWW.PIXWAP.COM

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3 FORMATS 6 SIZES 2 COLOURSOther new features coming soon !

A NEW DECORATION ACCESSORY THAT IS VISUALLY IMPACTING AND EASILY INTERCHANGEABLE.

3 STEP PROCESS >>

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PIXWAP IS A SIMPLE 3 STEP PROCESS :

1 2 3

CreateFROM YOUR

OWN PICTURES

AdmireYOUR OWN CREATION

ChangeYOUR CANVAS

TO YOUR LIKING

VIEW THE GALLERY >>

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CREATE A BRAND VALUE THAT GOES BEYOND PRODUCT CHARACTERISTICS.

Ex : Offer exclusive advantages to members of our Brand Club.

BUILD A COMMUNITY OF PEOPLE READY TO SHARE THEIR PASSION WITH OTHERS.

Ex : Photography, Travel, Art, Design, Home Decoration, Music, etc.

CONSIDER CLIENTS AS PARTNERS WHO WE SERVE WITH VALUABLE INFORMATION.

Ex : Help people take better pictures with Expert Tips & Advice.

WE WANT TO GET THEM TO LOVE OUR BRAND BECAUSE OF OUR BRAND PURPOSE.

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PRIVATE GALLERIES POWERED BY PIXWAP

ONLINE PHOTO COLLECTIONS TO SELL

PHOTO EXPERTS AND ADVISORS

GATHER AMATEUR OR PROFESSIONAL PHOTOGRAPHERS IN OUR COMMUNITY FOR :

EXEMPLE 2/2 >>

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OFFER AN UNBOXING TOUCH AT DELIVERY AND AMAZE OUR CUSTOMERS :

EVENT TICKETS OR CULTURAL INFORMATION THAT MATCH THEIR INTERESTS

ADD MORE VALUE TO THE EXPERIENCE AND GO BEYOND THE PRODUCT

<< EXEMPLE 1/2

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PRODUCT EVOLUTION New colours and frame sizes

Led integration in the frames

Photo assembly (triptych)

Mobile app

BRAND EVOLUTION P2P photo marketplace

Private events for our clients

Advantageous Pixwap club

New features on our web platform

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PIXWAP PROMOTION GET YOUR OWN PIXWAP 30% OFF WITH THE CODE:

ESUM2014

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ADVICE

Start by thinking about why, not what.

Support all your processes & investments.

Try and use your product with friends.

Don’t (over)sell... Make them buy !

Have faith, but don’t over-convince yourself.

SHARE CONTENT & MEET PEOPLE.

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JOIN OUR COMMUNITY:

THANK YOU FOR YOUR INTEREST AND YOUR ATTENTION!

See you on www.pixwap.com

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