how technology can help with audience engagement

Hashtags enable the tracking of media and conversation before,

during and after your event.

Hashtags link conversation threads in

Twitter.

The tag can be used in blogs.

Tags are searchable in Search Engines

How technology can help with audience engagement#BAFA13 by Caron Lyon @pcmcreative

#

Attract New Audience

Audience Support

Audience Retention

Team Development

Analytics & Data Capture

Organisational Productivity

Establishing Authority

Focus Social Media strategy & thinking on these 7 areas.

Without Walls...•Identifying your Audience

•Audience sustainability

•Using Twitter for events

•Big Data

•Community Network building

PCM creative - 2788 (2662) = 126

PCM projects - 310 (258) = 52

Audiences Europe - 495 (388) = 107

Equity_ITAC - 761 (734) = 27

FEU training - 440 (393) = 47

LaceMarketHouse - 610 (451) = 159

Increase 518 Total @ 25 April = 5,404

Text

Identifying your Audience watch it grow.

Twitter accounts owned and managed by PCMcreative

Twitter for Ignition

# tagkeywords

@host accountevent title

Keeping track of the buzz

Track keywords, tags and phrases with Tweetdeck or Janetter

Measure Engagement resulting from social media activity

Big Data

Every day, millions of people check in on Foursquare.

This is a year's worth of check-ins in New York City and Tokyo and plotted them on a map.

Each dot represents a single check-in, while the straight lines link sequential check-ins.

What you can see here represents the power of check-in data on Foursquare, every city around the world pulses with activity around places every hour of every day.

Community Network Building

AEN ResourcesSocial Media & Digital Communications

Organisational Change & Audience Focus

Outreach & Engagement

Audience Segmentation

#AEN_OCAF

National Theatre Wales is a “Without walls” organisation

It’s community is it’s audience, artists & staff

Create groups on friendly same

sector sites to support and

participate in an existing community

Audiences are changingWhat does yours look like?

St Pancras to the left of me, British Library to the right...

Other organisationions watch Twitter too and share with their own audiences.

Monica SWA for Festivals (Social Web Assistant)

£75 2hr session you me and your notebook/voice recorder

£75 per month 1hr 1 - 2 - 1 or telephone time

or... x2 2hr blogging hot desk access opportunities

Monica works with you.What do you need?

Tweet me @pcmcreative to book a chat

Moving Forward