lorde: fandom & audience engagement

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LORDE COMM2F00 BY:RACQUEL

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University Assignment:Fandom & Audience Engagement I chose the artist Lorde, the slide show takes a look at how she interacts with fans and how she uses social media sites

TRANSCRIPT

Page 1: Lorde: Fandom & Audience Engagement

LORDE

COMM2F00BY:RACQUEL

Page 2: Lorde: Fandom & Audience Engagement

This self-aware teenager began writing her music at the age of 12 when she was first

signed with Universal. Her real name is Ella and she is a lyrical

genius. By the age of 16 this teen from New Zealand had her single “Royals” reach number 1 in the US Billboard, also received 2 Grammy Awards for Song of the Year and Best Pop

Solo Performance.

LORDE

Page 3: Lorde: Fandom & Audience Engagement

Lorde’s website is very simple. Nothing except links to her social media sites. Basically if you want to know who she is… follow her.

Page 4: Lorde: Fandom & Audience Engagement

Twitter TumblrFacebookInstagram

HER SOCIAL MEDIA

Through the eyes of a young recently famous 17 year old

Page 5: Lorde: Fandom & Audience Engagement

220 photos uploaded 700 k followers Following 99 She posts often and is very real

with her audience. She keeps it natural while on

Instagram, here is a photo of her with no make up on, with acne cream all over her face.

Page 6: Lorde: Fandom & Audience Engagement

She posts just like any other teenager would, which makes her relatable!

Page 7: Lorde: Fandom & Audience Engagement

@Lordemusic

1.1 million Followers

Following 54 1,446 tweets, about

once everyday

Page 8: Lorde: Fandom & Audience Engagement

She is very active on her tumblr account

Tends to post photos of vintage fashion, selfies, music she listens to.

She always find time to answer questions of fans

Page 9: Lorde: Fandom & Audience Engagement

Artist back then didn’t have this technology or social media to connect with fans. Or if rumors started about them they

didn’t have platforms to say their opinion

Here is Lorde responding to a fan

Page 10: Lorde: Fandom & Audience Engagement

2.6 million likes on her facebook page

Her facebook is not as personal as her other social media accounts.

This social media platform is place for fans to find info on tour dates, music videos, interviews.

Page 11: Lorde: Fandom & Audience Engagement

- On her facebook page she keeps her fans up to date on new music videos but as well gives some fun background information about the video

Page 12: Lorde: Fandom & Audience Engagement

Lorde is 17 years old, I believe that with the music that she writes, a lot of teens can relate to her. But she is a very

mature, intelligent teenager that I feel like her music is for the audience of 15 to 30. In my house hold alone, my mom,

me and my 8 year old sister love listening to her music.

Also she does not sing about the typical money, party, drinking pop music, she is very down to earth, real life

music. That being said she reaches to a lot of people that are also down to earth, but also has the ability to appeal to

that masses

FINDING HER AUDIENCE

Page 13: Lorde: Fandom & Audience Engagement

On the website Etsy, (a place where you can buy and sell handmade things) when you search Lorde 300 ideas come

up of homemade merchandise (sweaters, phone cases, necklaces, pins, paintings etc.)

FAN ADORE HER!

Page 14: Lorde: Fandom & Audience Engagement

“When I started my social networks, I would get an email from one of the record companies saying, “Just realized that you’re not social-networking to your fullest potential. Here’s how! Use lots of hashtags! Only focus on the music, like ‘I’ve cooked something up in the studio, you guys, can’t wait for you to hear it!’ Do ‘follow sprees’ and constantly reply to

fans!” I was like, “You’ve just got to trust me. Everyone will hate me in two months if I do that.” – Lorde

As you can see, Lorde posts what she wants, when she wants. She doesn't follow what the record companies

suggest in order to increase consumer sales. She posts content as if she is any other teenager

POSTING MEANINGFUL/SHARABLE

CONTENT

Page 15: Lorde: Fandom & Audience Engagement

As you can see from the previous slides, Lorde always engages with fans. Whether it is on twitter, Facebook, or

Tumblr.

Its very neat that she takes the time to respond to fans questions on her Tumblr page. By doing this I believe it allows fans to connect with her on a personal level and

truly get to know her.

In a recent interview she said

“Stuff like advertising on social networks, I try not to make that about constantly having to promote

something that I’ve done.” - Lorde

ENGAGE WITH FANS

Page 16: Lorde: Fandom & Audience Engagement

Lorde really appreciates her fans, after she winning a Grammy

she took out a full-page ad in the New Zealand Herald to say thanks to her supportive fans.

Page 17: Lorde: Fandom & Audience Engagement

Lorde has been in the music industry for little over a year now. She is new to having fans, and social media sites. I

must say she is doing an excellent job, she is not flashy, just humble, she is kind, sarcastic and witty.

I believe that she has a very bright and successful future as being a singer if she stays herself like she has been doing.

She definitely found her audience, posts meaningful content, engages with fans, puts out information and post

consistently just as Debra Eckerling suggests in musicians 5 social media tips

OVERALL

Page 18: Lorde: Fandom & Audience Engagement