how specifiers communicate

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Su ButcherJustPractising.com

How Specifiers Communicate

Su Butcher

• Su Butcher

• BA (Hons) BArch University of Liverpool

• Practice Managementmaap

Inkpen Downie

Barefoot & Gilles

• Social StrategistAssociations

Product Companies

Consultants

Steve J Obrien

Kent Bye

ArticleJeffery Turner

tylerdurden

We pretend we’re good at it

…but we aren’t

What do Specifiers Want?What do Specifiers Want?

• Quick Answers

• Trusted Advice

• The Right Products

• Free Information

Architects don’t care about your product. They want to solve their problem.”

“

Richard Gay

When?

JamesCridland

Myth #1

Myth #2

Push marketing is when the customer doesn’t want your product or service.

Pull marketing is when the customer does want your product or service.

Robert S. Donovan

ArchitectMap

Architectmap.net

History

• Architectmap

Jan 2012

iPhone App and..

Find

• Collaborators

• Contractors

• Local Expertise

• Local Suppliers

Architectmap.net

ESI.infoTV

ESI.info

#ESIinfoTV

Results

• Traffic• Conversions• Advertisers

How to Start

• Audit• Plan• Train

• Measure

Wildxplorer

© Su Butcher

A Strategic View

Audit

HiggySTFC

Competitors

… are on Linkedin

Plan

Charlie Phillips

Integrated Strategy

© Su Butcher

Train

smi23le

2,337 shares

Engaging = Sharing

Make Social Objects

Vincent Des Jardins http://gapingvoid.com/so/

Free Your Data

Sika Sarnafil

Go Hunting and Farming

Measurewhat matters

#RIBAvillage

Recap:

• Talk to each other

• Do it online

Twitter Stream Graphs

Thank You.

@SuButcherwww.justpractising.com Images: Creative Commons

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