how meaningful online community can grow your revenues

Anastasia Ashman Topaz Ventures LLC, San Francisco

@anastasiaashman

How Meaningful Community

Can Grow Your Revenues

Anastasia Ashman Topaz Ventures LLC, San Francisco

@anastasiaashman

Community is connectionTHINGS YOU DO

HOW YOU IDENTIFY

YOUR INTERESTS

SHARED EXPERIENCES

Anastasia Ashman Topaz Ventures LLC, San Francisco

@anastasiaashman

Ways your customer community can generate revenue for you…

TARGETED RESPONSES

REPURCHASES

BUY IN GREATER QUANTITIES

HELP OTHER BUYERS FIND YOU

Anastasia Ashman Topaz Ventures LLC, San Francisco

@anastasiaashman

94% TRUST PEOPLE OVER ADS

2.5x MORE LIKELY TO BUY

25% FASTER DECISION

27% LESS DISCOUNTING

12% FEWER LOST DEALS

Source: SiriusDecisions, thanks to Niti Agrawal of Stage 4 Solutions

#1 influence: word of mouth

Anastasia Ashman Topaz Ventures LLC, San Francisco

@anastasiaashman

Anastasia Ashman Topaz Ventures LLC, San Francisco

@anastasiaashman

Anastasia Ashman Topaz Ventures LLC, San Francisco

@anastasiaashman

Community comes first …revenue comes second.

Anastasia Ashman Topaz Ventures LLC, San Francisco

@anastasiaashman

Engaged online communities linked to higher revenue influence

Source: DNN Software

REPORTEDENGAGED COMMUNITIES

64%

26%

REPORTEDREVENUE INFLUENCE

16% OR MORE

15% OR LESS

Anastasia Ashman Topaz Ventures LLC, San Francisco

@anastasiaashman

How do you grow community?

CAN YOU GET IT TO SCALE ITSELF?

Anastasia Ashman Topaz Ventures LLC, San Francisco

@anastasiaashman

How did Product Hunt build their community from

the first 100 users to 400K

members?Read more: How We Leveraged Community to Grow Product Hunt from 40,000 to 400,000 Users in 4 Months http://cmxhub.com/product-hunt-erik-torenberg-community/

Anastasia Ashman Topaz Ventures LLC, San Francisco

@anastasiaashman

Find why your first users are invested —deliver on their motivations

PRODUCT HUNT USERS

Product enthusiastsFounders & Makers

InvestorsJournalists

Anastasia Ashman Topaz Ventures LLC, San Francisco

@anastasiaashman

Make deep connections that don’t scale

…then keep building your product & taking

care of your community.

Anastasia Ashman Topaz Ventures LLC, San Francisco

@anastasiaashman

Thank you!

In ❤ memory of Bunny, my longtime assistant

EUROPEAN INNOVATION ACADEMYALL THE EIA STUDENTS, LECTURERS, MENTORS, & STAFFANNI SINIJARVALAR KOLKKADI SINILOMAHER HAKIMHEDI KRONSTROMADINA FAIMANEGON SAKSAJDA MUSTAFOVA TORDOPAMELA DAYBURC SAHINOGLUUNIVERSITY NICE SOPHIA ANTIPOLISNICE COTE D’AZUR METROPOLIS

What’s the key ingredient to meaningful revenue-producing community?

— RIGHT NOW — Tweet your answer to me!

@anastasiaashman #EIA2016Nice