how meaningful online community can grow your revenues
TRANSCRIPT
Anastasia Ashman Topaz Ventures LLC, San Francisco
@anastasiaashman
How Meaningful Community
Can Grow Your Revenues
Anastasia Ashman Topaz Ventures LLC, San Francisco
@anastasiaashman
Community is connectionTHINGS YOU DO
HOW YOU IDENTIFY
YOUR INTERESTS
SHARED EXPERIENCES
Anastasia Ashman Topaz Ventures LLC, San Francisco
@anastasiaashman
Ways your customer community can generate revenue for you…
TARGETED RESPONSES
REPURCHASES
BUY IN GREATER QUANTITIES
HELP OTHER BUYERS FIND YOU
Anastasia Ashman Topaz Ventures LLC, San Francisco
@anastasiaashman
94% TRUST PEOPLE OVER ADS
2.5x MORE LIKELY TO BUY
25% FASTER DECISION
27% LESS DISCOUNTING
12% FEWER LOST DEALS
Source: SiriusDecisions, thanks to Niti Agrawal of Stage 4 Solutions
#1 influence: word of mouth
Anastasia Ashman Topaz Ventures LLC, San Francisco
@anastasiaashman
Anastasia Ashman Topaz Ventures LLC, San Francisco
@anastasiaashman
Anastasia Ashman Topaz Ventures LLC, San Francisco
@anastasiaashman
Community comes first …revenue comes second.
Anastasia Ashman Topaz Ventures LLC, San Francisco
@anastasiaashman
Engaged online communities linked to higher revenue influence
Source: DNN Software
REPORTEDENGAGED COMMUNITIES
64%
26%
REPORTEDREVENUE INFLUENCE
16% OR MORE
15% OR LESS
Anastasia Ashman Topaz Ventures LLC, San Francisco
@anastasiaashman
How do you grow community?
CAN YOU GET IT TO SCALE ITSELF?
Anastasia Ashman Topaz Ventures LLC, San Francisco
@anastasiaashman
How did Product Hunt build their community from
the first 100 users to 400K
members?Read more: How We Leveraged Community to Grow Product Hunt from 40,000 to 400,000 Users in 4 Months http://cmxhub.com/product-hunt-erik-torenberg-community/
Anastasia Ashman Topaz Ventures LLC, San Francisco
@anastasiaashman
Find why your first users are invested —deliver on their motivations
PRODUCT HUNT USERS
Product enthusiastsFounders & Makers
InvestorsJournalists
Anastasia Ashman Topaz Ventures LLC, San Francisco
@anastasiaashman
Make deep connections that don’t scale
…then keep building your product & taking
care of your community.
Anastasia Ashman Topaz Ventures LLC, San Francisco
@anastasiaashman
Thank you!
In ❤ memory of Bunny, my longtime assistant
EUROPEAN INNOVATION ACADEMYALL THE EIA STUDENTS, LECTURERS, MENTORS, & STAFFANNI SINIJARVALAR KOLKKADI SINILOMAHER HAKIMHEDI KRONSTROMADINA FAIMANEGON SAKSAJDA MUSTAFOVA TORDOPAMELA DAYBURC SAHINOGLUUNIVERSITY NICE SOPHIA ANTIPOLISNICE COTE D’AZUR METROPOLIS
What’s the key ingredient to meaningful revenue-producing community?
— RIGHT NOW — Tweet your answer to me!
@anastasiaashman #EIA2016Nice