how ge and the barbarian group collaborate on content & distribution - dbs, 12/7/14
Post on 07-Jul-2015
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HOW GE + THE BARBARIAN GROUP COLLABORATE ON
CONTENT & DISTRIBUTIONCOLIN NAGY @CJN | KATRINA CRAIGWELL @KCRAIGWELL
COLLABORATING FOR
MORE THAN 5 YEARS
GE
DROP SCIENCE
WHY IS GE
INTERESTED IN SOUND?
WHAT WE
MADE
THIS TRACK WAS MADE FROM THOUSANDS OF AUDIO EMISSIONS CAPTURED FROM
THE WORLD'S MOST POWERFUL MACHINES
WE MADE A TRACK AND A PIECE OF FILM,
SO WHAT?
WE DECIDED TO BE JUST AS CREATIVE
WITH THE DISTRIBUTION
WHZGUD2
DANCE EXTENSION
WHAT WE LEARNED
AFTER MAKING A TON OF CONTENT
GOOD STORIES TAKE TIME TO EXCAVATE
DON’T ALWAYS GO FOR THE OBVIOUS ONES
FORCE YOURSELF TO USE
LESS EXPLORED MEDIUMS
KNOW YOUR AUDIENCES AND
HAVE ASSETS FOR EACH
BACK THE
WINNING ASSETS
164.2
MODERN CONTENT MARKETING CAN BECOME CHAOTIC
DON’T LOSE SIGHT OF THE BRAND NARRATIVE
OVER-INVEST
IN SMALL DETAILS
THE INTERNET REWARDS
HARD WORK & ORIGINALITY
NOW FOR YOUR
QUESTIONS
THANK
YOU
+
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