HOW GE + THE BARBARIAN GROUP COLLABORATE ON

CONTENT & DISTRIBUTIONCOLIN NAGY @CJN | KATRINA CRAIGWELL @KCRAIGWELL

COLLABORATING FOR

MORE THAN 5 YEARS

GE

DROP SCIENCE

WHY IS GE

INTERESTED IN SOUND?

WHAT WE

MADE

THIS TRACK WAS MADE FROM THOUSANDS OF AUDIO EMISSIONS CAPTURED FROM

THE WORLD'S MOST POWERFUL MACHINES

WE MADE A TRACK AND A PIECE OF FILM,

SO WHAT?

WE DECIDED TO BE JUST AS CREATIVE

WITH THE DISTRIBUTION

WHZGUD2

DANCE EXTENSION

WHAT WE LEARNED

AFTER MAKING A TON OF CONTENT

GOOD STORIES TAKE TIME TO EXCAVATE

DON’T ALWAYS GO FOR THE OBVIOUS ONES

FORCE YOURSELF TO USE

LESS EXPLORED MEDIUMS

KNOW YOUR AUDIENCES AND

HAVE ASSETS FOR EACH

BACK THE

WINNING ASSETS

164.2

MODERN CONTENT MARKETING CAN BECOME CHAOTIC

DON’T LOSE SIGHT OF THE BRAND NARRATIVE

OVER-INVEST

IN SMALL DETAILS

THE INTERNET REWARDS

HARD WORK & ORIGINALITY

NOW FOR YOUR

QUESTIONS

THANK

YOU

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