how do journalists create trust with their audience? andrew jardine krysten geddes tofe olatunde
Post on 29-Jan-2016
224 Views
Preview:
TRANSCRIPT
How do journalists How do journalists create trust with their create trust with their
audience?audience?
Andrew Jardine
Krysten Geddes
Tofe Olatunde
AgendaAgenda•Why trust is important with journalism•How journalists gain an audience•How journalists check if their sources are reliable
•If the public to double-check on the information they receive•How credible journalists have been over the years
•How journalists can prove that they are trustworthy•Why people should or should not trust journalists
TrustTrust
reliance on the integrity, strength, ability, surety, etc., of a person or thing; confidence.
Trust Me, I’m a Journalist (WMT) 0:53 to 1:10http://www.youtube.com/watch?v=beUbVl0-phA&feature=youtu.be&t=53s
Why is trust important with Why is trust important with Journalism?Journalism?
Stories/articles are being broadcasted where people go to obtain information
An audience needs to know that the news is accurate and not biased.
How would a journalist gain How would a journalist gain an audience?an audience?
• pitch a relevant story• make it easy to find the info• keep it short and smart• avoid overkill
• respect your readers• build a relationship• offer free stuff• follow up• keep trying
How does a journalist know How does a journalist know their sources are reliable?their sources are reliable?
•read all the material about the source
•are there any contradictions?
•what impression do they make?
•Vague?•Blustery?•Earnest?•Slick?
How could a journalist How could a journalist prove they are trustworthy?prove they are trustworthy?
•avoid biased opinions
•have total verification of the issue
Online Journalism Ethics 1:50http://youtu.be/Ns8sv6kMIOk?t=1m50s
Should people trust Should people trust journalists?journalists?
good history
Some popular journalists will broadcast whatever gets them the most news coverage
Trust Me, I’m a Journalist (WMT) 7:11 to 7:40http://youtu.be/beUbVl0-phA?t=7m11s
Trust Me, I’m a Journalist 17:27 to 19:50http://youtu.be/frvrBXsPph8?t=17m27s
Should an audience do Should an audience do more research on more research on
journalism topics on their journalism topics on their own time?own time?
Accurate broadcasting
Yes
Trust Me, I’m a Journalist 12:15 to 17:25http://youtu.be/frvrBXsPph8?t=12m15s
How credible have How credible have journalists been over time?journalists been over time?
Then
Lack of communication
Now
false information can be put on the internet easily
SourcesSourceshttp://rendezvous.blogs.nytimes.com/2013/02/how-much-do-you-trust-journalists/?_r=0
http://www.nieman.harvard.edu/reports/article/101946/Why-Should-the-Public-Trust-Journalists.aspx
http://raventools.com/blog/press-release-tips/
http://jn8107.wikispaces.com/Verifying+Sources
http://dictionary.reference.com/browse/trust?s=t
https://www.youtube.com/watch?v=beUbVl0-phA
https://www.youtube.com/watch?v=Ns8sv6kMIOk
http://www.youtube.com/watch?v=frvrBXsPph8
top related