How do journalists How do journalists create trust with their create trust with their

audience?audience?

Andrew Jardine

Krysten Geddes

Tofe Olatunde

AgendaAgenda•Why trust is important with journalism•How journalists gain an audience•How journalists check if their sources are reliable

•If the public to double-check on the information they receive•How credible journalists have been over the years

•How journalists can prove that they are trustworthy•Why people should or should not trust journalists

TrustTrust

reliance on the integrity, strength, ability, surety, etc., of a person or thing; confidence.

Trust Me, I’m a Journalist (WMT) 0:53 to 1:10http://www.youtube.com/watch?v=beUbVl0-phA&feature=youtu.be&t=53s

Why is trust important with Why is trust important with Journalism?Journalism?

Stories/articles are being broadcasted where people go to obtain information

An audience needs to know that the news is accurate and not biased.

How would a journalist gain How would a journalist gain an audience?an audience?

• pitch a relevant story• make it easy to find the info• keep it short and smart• avoid overkill

• respect your readers• build a relationship• offer free stuff• follow up• keep trying

How does a journalist know How does a journalist know their sources are reliable?their sources are reliable?

•read all the material about the source

•are there any contradictions?

•what impression do they make?

•Vague?•Blustery?•Earnest?•Slick?

How could a journalist How could a journalist prove they are trustworthy?prove they are trustworthy?

•avoid biased opinions

•have total verification of the issue

Online Journalism Ethics 1:50http://youtu.be/Ns8sv6kMIOk?t=1m50s

Should people trust Should people trust journalists?journalists?

good history

Some popular journalists will broadcast whatever gets them the most news coverage

Trust Me, I’m a Journalist (WMT) 7:11 to 7:40http://youtu.be/beUbVl0-phA?t=7m11s

Trust Me, I’m a Journalist 17:27 to 19:50http://youtu.be/frvrBXsPph8?t=17m27s

Should an audience do Should an audience do more research on more research on

journalism topics on their journalism topics on their own time?own time?

Accurate broadcasting

Yes

Trust Me, I’m a Journalist 12:15 to 17:25http://youtu.be/frvrBXsPph8?t=12m15s

How credible have How credible have journalists been over time?journalists been over time?

Then

Lack of communication

Now

false information can be put on the internet easily

SourcesSourceshttp://rendezvous.blogs.nytimes.com/2013/02/how-much-do-you-trust-journalists/?_r=0

http://www.nieman.harvard.edu/reports/article/101946/Why-Should-the-Public-Trust-Journalists.aspx

http://raventools.com/blog/press-release-tips/

http://jn8107.wikispaces.com/Verifying+Sources

http://dictionary.reference.com/browse/trust?s=t

https://www.youtube.com/watch?v=beUbVl0-phA

https://www.youtube.com/watch?v=Ns8sv6kMIOk

http://www.youtube.com/watch?v=frvrBXsPph8