how did you use media technologies in the construction and research, planning and evaluation stages?
Post on 14-Mar-2016
212 Views
Preview:
DESCRIPTION
TRANSCRIPT
How did you use media technologies in the
construction and research, planning and
evaluation stages?
Research
In the research stage I used media technologies such as YouTube,
camera’s and websites like mandy.com.
YouTube was incredibly useful in this stage, as it enabled me to search
many successful Video’s from amateur to professional. This helped me
gain an insight into classical conventions that are used today and the types
of techniques which are possible. After I found the song I wanted to use I
found several Music Videos which inspired my narrative and performance
style.
I decided to look up Music Videos in a simular genre for inspiration before
creating my first storyboard. I found two songs which I liked the most,
'Bad Day' by Daniel Powter.
Daniel Powter Bad Day
Daniel Powter Bad day comes under the genre of pop/rock and is also
directed by Marc Webb. This video contains several characteristic of the
genre. These include;
· Narrative along side performance.
· Narrative that’s cinematic and amplify to the lyrics.
However this music video seems to rebel slightly against the norm as the
focus of the music video is more on the storyline and actors rather than
the performance and the artist. This is done to the extent that the artist is
completely separate from the narrative and is only filmed in the locations
the narrative is taken place but when the actors aren’t present. Usually it
is more conventional to see more shots of the artist in different locations,
with a variety of shots to promote the artist. The audience that this artist is
trying to target is probably less superficial and more into a creative
outlook of the music. I personally believe that Newton Faulkner has this
same goal and therefore inspiration taken from this music video would suit
my chosen artist.
and "Where is the love" by Black Eyed Peas.
Black Eyed Peas “Where Is The Love”
This music belongs to hip hop genre. The characteristic the video display
of this genre are;
Rap lip-syncing
Political message of the underdog
Representing public and questioning authority
Gimmick with Performance
The music video has amplified the lyrics to send a political message
through subtle inter-textual references. As well as inter-textual references
there is a quick montage of iconic signs, which give a hidden meaning like
the statue of liberty ironically supposed to represent freedom and hope for
the american dream. The actors are the artists playing different characters
to send a message of “where is the love”. The female band member is
putting up posters of question marks in different locations, acting as the
peacemaker, which could be classified as a stereotypical role of a female.
One of the other band members plays a victim of society, being stopped by
the police. We never see the policeman’s face which makes him
a representative of all authority and also maintains a focus
on promoting the artists’ image. The music video has rebelled
against conventions slightly by making children lip-sing the lyrics. This is
effective as it displays the future generations lecturing us on how we live
“people killing, people dying, children hurt and you hear them crying” and
again asking the question “where is the love”.
In Daniel Powter's "Bad Day" I liked the idea
of narrative and performance in the music video. Both my chosen song
and Bad day share the same upbeat style to them, which people can find
heart warming and fun. This is exactly what the Music Video conveyed
through the quirky scenes where the woman and man change the picture
in the station. With "Where Is The Love " I wanted to use the same idea
of iconic sign's to create a political message.
Camera
In the audience research I used a camera to carry out audience interviews.
This was done to achieve the synaesthesia ideology by making participants
listen to the song and explain what images they imagined during their
experience. This was extremely valuable as it helped me understand what
an audience expects from a Music Video just from hearing a track. It also
meant I could be at an advantage by creating a product they wouldn’t
necessarily expect for the song.
Mandy.com
As part of my research for creating my music video I attended The Music
Production forum event in central London over the summer holidays. This
was held in a rented church near Liverpool street station. This was a free
evening of insight and talks from the cream of the UK music video
industry. I found out about this event
through http://www.mandy.com/ which I use regularly People who spoke
included 1.CLAIRE STUBBS a commissioner for Sony Music,
2. DIRECTORS:
ALEXANDER BROWN (BROWNBOY) whose worked with;
James Blake // Carl Barat // The Maccabees
7. MEMO (MSAV)
Memo Akten is a visual artist, director, musician and engineer working at
the intersection of art and technology. Developing and appropriating new
technologies, he explores processes of visualising the invisible; extracting
and amplifying the unseen relationships within images, space, movement,
sound and time. Driven by the urge to make the seemingly impossible,
possible; and awaken our childlike instincts to explore and discover new
forms of interaction and expression; he invents new ways of creating and
performing images and sound. His work ranges from live
music/dance/theatre performances, large-scale immersive interactive
installations, music videos; to online works and mobile applications.
Selected exhibitions and performances include Victoria & Albert Museum
(London), Royal Festival Hall (London), Queen Elizabeth Hall (London),
Creators Project (New York, Sao Paulo, Beijing), Holon Museum (Tel
Aviv), Garage Center for Contemporary Culture (Moscow), Sydney Biennale,
Design Miami, Aldeburgh Music Festival, Edinburgh Film Festival, Mapping
Festival (Geneva), Yota Space Festival (St. Petersburg), Glastonbury
Festival and more.
He's worked with;
Depeche Mode
and STYLING:MISS JACQUELINE WHITE & NATALIE WILLIS whose worked
with;
Pro Green / Example / Filthy Dukes
What Learnt From The Day
From this day I learnt the difficulties that occur in music video production
even in a professional situation with a budget rather than for educational
purposes. One of the biggest difficulties most directors for music videos
encounter is pitching their ideas to producers. This is because the more
creative and unusual the idea is the harder it is to explain and describe
which makes it difficult to win over for funding purposes. In this case a
brilliant story board is key for pitching and a clear planning and visuals
are essential. Since the more complicated ideas usually needed higher
budgets due to the cost of stylising, equipment and props I realised I
needed to start of with a simple idea for my music video and then expand
on it based on my own budget. Also I found out that most interpretive
music videos were more suited to target audiences which were into
alternative/indie/rock music rather than mainstream pop/R&B music.
Being able to use a website like Mandy.com is convenient for people like
me who are trying to slowly get into the film making industry as it holds
many events that are free and are also driven to help working people in the
industry gain advice from the professionals and make contacts.
Planning
When I started creating my storyboard I found I was having difficulty
displaying what my ideas were, as my drawing skills weren't very good. To
overcome this I decided to do a practice non dress rehearsal shoot with my
actors. This would help me see which angles worked, how I would need to
direct my performer and actors differently and feel more prepared for the
real shoot.
I also used the internet to look up several websites of artists to gain
inspiration for my website and I did the same with my Digipack.
Construction
In the contruction stages I used several software devices on the computer
to create my Digipack, Website and Music Video.
For the website I used to Dreamweaver.
This software was recommended by my teacher as he has taught students
doing media studies to use it before. I found Dreamweaver difficult to use
and therefore when making websites in future I probably won’t use it. This
is due to the fact that it’s hard to include new media devises into this kind
of software so it’s almost impossible to make a website which is close to a
professional looking style.
For my Digipack I used Paint and Publisher. I ended up using still shot
captions from the music video and left over animation pictures which
weren’t used for the music video.
I also found this task quite difficult as I was unsure of what software would
be appropriate for this tool since I had no previous experience using any
graphics software or Photoshop, nor did I have any decent drawing skills.
In the end I just used three pictures which linked well with the music video
and the website and tried to mimic typical CD covers.
Music Video
I chose to use my own camera for this project, a Canon XA10. This was
because, unlike the school camera's which are Canon XL1's, my camera
was extremely light to carry and use on location. This was more preferable
as I was the only crew member since I was working alone on my project
rather than in a group. It also meant I was also able to carry props to
location as well as my filming equipment without any problems. The only
issue with the camera was the battery, since I only had one battery I had to
stop the shoot on several occasions to recharge the camera. This wasted
time but it meant in future I know I'll need to purchase another battery to
avoid the same outcome.
For editing I used Adobe Premiere Elements Version 8.
One of the main difficulties I encountered during the editing process was
that the lip syncing wouldn't match up the same way as when I would
upload it to YouTube. What this meant was that if it looked like I had
matched up the lip syncing on the editing software, I would then find it
wouldn't be the same when I had uploaded it on YouTube. Due to this I had
to upload the video several times and estimate whether the lip syncing was
finally in sync.
I also found I had to cut several idea's I originally wanted to include in the
narrative of the music video. These were Shine, giving a flower to a man to
help him win the woman of his affection. The reason I cut this was due to
the fact it would result in less footage of the artist. Since one of the main
factors of a music video is to promote the artist I felt this was a justified
decision.
Evaluation
In the evaluation stage I used software such as ISSU which Is what I used
for this booklet and Prezi. These helped me create decent posts in a new
media style which helped me evaluate my work in a clear and manageable
way. Both were free, easily accessible and user friendly.
top related