how communication with users could change because of …

01.04.2021, 5th Expert Meeting on Statistics for SDGs

Post Covid SDGs

Magdalena Ambroch

How communication with users could change because of pandemics

2stat.gov.pl

COVID crisis has changed the world as we know it

Sarah Wilson

3stat.gov.pl

Uncertainty fuels demand for information

Data

Explanation

4stat.gov.pl

Statistics: Poland & COVID-19

https://stat.gov.pl/en/covid/

5stat.gov.pl

Pandemics – a trigger for change

STATISTICAL PRODUCTS

Databases & analyticaltools

Publications

Traditional

(online/paper)

Digital

NEW!

6stat.gov.pl

raportsdg.stat.gov.pl/2020/en

7stat.gov.pl

Digitalisation means flexibility

8stat.gov.pl

Digitalisation means flexibility

9stat.gov.pl

Growing the audience

0

10

20

30

40

50

60

70

80

9/24/2020 10/24/2020 11/24/2020 12/24/2020 1/24/2021 2/24/2021

Daily numer of views

Views Events Tweets

Report 2020. Poland on the way to SDGs

Twitter campaign – 24 tweets

10stat.gov.pl

Things to consider

• Purpose of publication

• Audience

• Message

Publications – what does the future hold?

stat.gov.pl

Magdalena Ambroch

m.ambroch@stat.gov.pl

Further information: sdg.gov.pl