how can companies built strong relationships with business customers?

How can companies build strong relationships with business customers?

Close relationship are driven and part by supply chain management, early supplier envolvement and purchasing alliance.

Buyer supplier relationship can be categorised into 8 categories

Basic buying and selling

Simple routine exchanges with moderate level of co-operation and information

1.

2.

Bare bones

More adaptation by seller less cooperation and information exchange

3.

Contractual trasaction

Exchanges are define by formal contract and generally have low levels of trust

Costomer supply

4.

Costomer supply

In these, competitition rather than cooperation is dominannt form of governance

5.

cooperative system

Partners are united in operational ways

6.

Collaborative

In this, much trust and commitments lead to true relationship

7.

Mutually adaptive

Buyers and sellers make relationship specification

8.

costomer is king

Sellers adapts meet

created BY-Shruti BansalUIT- RGPV, BHOPAL

Forduring an Internship with Prof. Sameer Mathur, IIM Lucknowwww.IIMInternship.com