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How can companies build strong relationships with business customers?

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Page 1: How can companies built strong relationships with business customers?

How can companies build strong relationships with business customers?

Page 2: How can companies built strong relationships with business customers?

Close relationship are driven and part by supply chain management, early supplier envolvement and purchasing alliance.

Page 3: How can companies built strong relationships with business customers?

Buyer supplier relationship can be categorised into 8 categories

Page 4: How can companies built strong relationships with business customers?

Basic buying and selling

Simple routine exchanges with moderate level of co-operation and information

1.

Page 5: How can companies built strong relationships with business customers?

2.

Bare bones

More adaptation by seller less cooperation and information exchange

Page 6: How can companies built strong relationships with business customers?

3.

Contractual trasaction

Exchanges are define by formal contract and generally have low levels of trust

Page 7: How can companies built strong relationships with business customers?

Costomer supply

4.

Costomer supply

In these, competitition rather than cooperation is dominannt form of governance

Page 8: How can companies built strong relationships with business customers?

5.

cooperative system

Partners are united in operational ways

Page 9: How can companies built strong relationships with business customers?

6.

Collaborative

In this, much trust and commitments lead to true relationship

Page 10: How can companies built strong relationships with business customers?

7.

Mutually adaptive

Buyers and sellers make relationship specification

Page 11: How can companies built strong relationships with business customers?

8.

costomer is king

Sellers adapts meet

Page 12: How can companies built strong relationships with business customers?

created BY-Shruti BansalUIT- RGPV, BHOPAL

Forduring an Internship with Prof. Sameer Mathur, IIM Lucknowwww.IIMInternship.com


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