how big retail deploys social commerce

How Big Retail is Deploying Social Commerce

15 Solutions

Paul MarsdenDigital Planner Syzygy@marsattacks

November 2010

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1) Helping customers connect where they buy (in-store) (Macy’s, Diesel, Sephora)

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2. Helping customers connect where they buy (online)(Sears, Juicy Couture, Levi’s)

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3. Helping customers buy where they connect (social media stores) (Hallmark Cards)

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4. Driving footfall with location-based check-in services (Best Buy, Sports Authority, Domino’s)

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5. Driving footfall using Group-Buy platforms

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6. Driving footfall with vouchers on social networking sites (Burger King)

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7. Driving footfall with “haul videos” (customer video reviews) on video sharing sites (Forever 21)

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8. Sharing the in-store experience on social networks (Louis Vuitton)

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9. Running customer loyalty programs (sCRM) on social networking platforms (Starbucks)

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10. Running group-buy deals on social networking platforms (Walmart)

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11. Offering flash-sales on social networking platforms (Carrefour)

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12. Offering social shopping apps on social networking platforms (Best Buy)

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13. Offering social followers special rewards (exclusive/early access) (Nine West)

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14. Promoting new lines on Flash Sale sites (Target)

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15. “Plinking” (product linking) from video-sharing sites to e-commerce cart (French Connection)

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Thanks | For more, www.socialcommercetoday.com

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