how are your smartest competitors using technology?

HOW ARE YOUR SMARTEST COMPETITORSUSING TECHNOLOGY?

JAN KORB

OVERVIEW

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

ResearchReputation Building

Competitive IntelligenceMarketing & Promotion

Prospect/Client InteractionCustomer Service

New Business

HOW ARE YOUR SMARTEST COMPETITORSARE USING THIS TECHNOLOGY?

RESEARCH

Chris Sacca

RESEARCH

Sproutbox, an early-stage

accelerator incubator, uses

social media as it’s “primary

source of deal flow”.

RESEARCH

“I use LinkedIn for lookups

on key founders, employees

and advisors.”

Angel Dave McClure

RESEARCH

RESEARCH

Reputation Building

“Word. Of. Mouth.

End of story.”

Create something beneficial

to people and they’ll tell

everyone about it FOR you.”

Peter Shankman

Founder of HARO

REPUTATION BUILDING

David Hornik

REPUTATION BUILDING

Fred Wilson

REPUTATION BUILDING

Jeff Clavier

REPUTATION BUILDING

Chris Sacca

REPUTATION BUILDING

Chris Sacca

REPUTATION BUILDING

REPUTATION BUILDING

REPUTATION BUILDING

Competitive Intelligence

COMPETITIVE INTELLIGENCE

VentureMaven.com is a Twitter

aggregator that allows you to

easily follow people with money

to invest.

COMPETITIVE INTELLIGENCE

Marketing Promotion

MARKETING PROMOTION

MARKETING PROMOTION

MARKETING PROMOTION

MARKETING PROMOTION

MARKETING PROMOTION

MARKETING PROMOTION

MARKETING PROMOTION

Customer Service

CUSTOMER SERVICE

CUSTOMER SERVICE

CUSTOMER SERVICE

CUSTOMER SERVICE

CUSTOMER SERVICE

New Business

NEW BUSINESS

NEW BUSINESS

Tactics:

#1 Created a blog to join online conversation #2 Established an active Twitter account

#3 Created a LinkedIn Group and Facebook Fan Page

#4 Modified press release strategy for blogger coverage

#5 Promoted social media channels on company website and in email signatures

#6 Monitor metrics for success

NEW BUSINESS

Results:

After six months, the campaign resulted in:

• 10,230 unique blog page views in Q3• 280 Twitter followers• 141 members of their LinkedIn Group• 155% increase in unique web visitors

Leads by source:

• 55% inbound web• 23% trade shows• 20.5% email• 1.5% seminars

NEW BUSINESS

Next Steps

NEXT STEPS

Sign UpReserve your name in social media channels regardless how soon you

plan on using it.

PopulatePopulate your accounts with your bio information and link to your

corporate website.

LurkTest the waters by observing.You don’t have to interact right away.

ParticipateBegin by keeping your status updated with business-related happenings.

Questions?

jkorb@bbased.com

Twitter: @JanKorb or @BroadBased