how and why to create a lead magnet

How to Create a Blockbuster Lead Magnet

PAM NEELYbuild your list, build your business

PAM NEELYbuild your list, build your business

Your lead magnet is one of the most important parts of building your list

over just asking people to join your list with no incentive.

PAM NEELYbuild your list, build your business

A good lead magnet should double your opt-in rate

PAM NEELYbuild your list, build your business

• Free reports• Discounts and coupons• Free ecourses (autoresponders) that can

be delivered as email content or videos• Free consultations

There are many kinds of lead magnets

PAM NEELYbuild your list, build your business

The big question is: How are you going to create yours?That’s exactly what we’re going to talk about.

PAM NEELYbuild your list, build your business

1) Find out what people really want to know

2) Determine the best way to deliver that to them

3) Create the magnet

4) Set up the opt-in sequence

5) Test

There are five steps to adding a great lead magnet to your site

PAM NEELYbuild your list, build your business

We’re going to cover each of those steps in a separate tutorialDon’t worry – they’re short.

You’ll be through the tutorials and finishing your lead magnet before you know it.

PAM NEELYbuild your list, build your business

So see you in the next tutorial,

How To Find Out What Your Ideal Subscribers Desperately Want to Know

PAM NEELYbuild your list, build your business

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