The Ultimate Lead Magnet Cheat Sheet

CHECKLISTTOOLS

O.P.T.I.N. GUIDELINES

Solve ONE Problem

POSITION Yourself As An Expert

TIME Friendly Format

INCOMPLETE Solution

Clear NEXT Steps

Keynote or PowerPoint Microsoft Word For E-Books Graphic Design Resouces canva.com fiverr.com upwork.com 99designs.com

FORMAT

Cheat Sheet Template Blueprint Toolkit E-book Webinar Video Series

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Solution (Highly Desirable)

Format (Easily Consumable)

Title (Ultimate, Breakthrough)

Be Specific (27.3 vs 30)

WOW Factor (Graphics)

Deliver On The Promise

Your Ultimate Lead Magnet will serve

as your primary tool for generating

new subscribers and leads. It should

be highly desirable and easily

consumable and should move your

prospects in the direction of the sale.

Source: The Fletcher Method