hot topic: making mobile advertising work @ dps europe, 2/4/15
Post on 16-Jul-2015
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Simon Davies/ @asimondavies / sdavies@qz.com
Executive Director, EMEA
Making Mobile
Advertising that
Works
2
1. Produce quality
2. Be relevant
3. Respect habits
4. Iterate
5. Optimize for mobile
6. Optimize for social
7. Be transparent
Our guiding principles
3
1. Produce quality
2. Be relevant
3. Respect habits
4. Iterate
5. Optimize for mobile
6. Optimize for social
7. Be transparent
Our guiding principles
6
Thomson Reuters
Shilpi Niyogi, SVP Corporate Affairs,
Pearson
Andrew Bennet, Global CEO, Havas
Worldwide
Produce quality
7
1. Produce quality
2. Be relevant
3. Respect habits
4. Iterate
5. Optimize for mobile
6. Optimize for social
7. Be transparent
Our guiding principles
9
Be relevant
“This is good. Good use of
data visualization, roundup of
the social web, and good
commentary. Well done.”
Jonathan Perelman
VP, BuzzFeed Motion Pictures
10
1. Produce quality
2. Be relevant
3. Respect habits
4. Iterate
5. Optimize for mobile
6. Optimize for social
7. Be transparent
Our guiding principles
“Blackrock’s branded content
play at Quartz is brilliant and
perfectly executed.”
Justin Breitfelder
Investment
Strategy
Respect habits
12
1. Produce quality
2. Be relevant
3. Respect habits
4. Iterate
5. Optimize for mobile
6. Optimize for social
7. Be transparent
Our guiding principles
14
Iterate
Vala Ashar
CMO, Enterasys
– Siemens
Enterprise
Jeff Nelder
CMO, GOOD
Managing
Partner
Turnleaf
Marketing
Consulting
shared by:
15
1. Produce quality
2. Be relevant
3. Respect habits
4. Iterate
5. Optimize for mobile
6. Optimize for social
7. Be transparent
Our guiding principles
18
1. Produce quality
2. Be relevant
3. Respect habits
4. Iterate
5. Optimize for mobile
6. Optimize for social
7. Be transparent
Our guiding principles
22
Optimize for social
“First time I’ve seen a
WhatsApp share button on a
website.”Vince Buyssens
@fadawah
23
1. Produce quality
2. Be relevant
3. Respect habits
4. Iterate
5. Optimize for mobile
6. Optimize for social
7. Be transparent
Our guiding principles
29
1. Produce quality
2. Be relevant
3. Respect habits
4. Iterate
5. Optimize for mobile
6. Optimize for social
7. Be transparent
Our guiding principles
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