homegrown videos for nonprofits

Homegrown Videos for Nonprofits

Do it yourself for fun and profit!

Who’s Trish?

• Affordable nonprofit technology consultant

• Trainer—Google, Salesforce, Office, Video, Social Networks

• Movies without Borders: Video for immigrant stories

Today’s Plan

•Telling Your Story• What Story?• Plan your video• The Hardware• The Software• Share• Measure the Impact

Goals

• High Google Ranking

• Influence over Conversation/Policy

• Action

YouTube: Why Video Matters

48%27.3Female

52%29.8MaleGender

19%10.955+

21%11.945-54

22%12.335-44

19%11.118-34

19%11.0<18

–57.1AllAge

% UsersUsers (M)In 1 Minute20 hours of video are uploaded to YouTube

Source: Alexa

#4 Biggest Site in the WorldBigger than MySpace and Wikipedia

58 MinutesAverage time spent on YouTube

Source: Nielsen//NetRatings (October 2007) - US audience.

Your Audience is Watching

“Organic” Video

• No need to hire a whole crew.

• Consumer equipment and existing computers are all you need.

• Your videos as a WHOLE, your archives, are the ongoing story—not one single video.

Basic Workflow• Decide on a Topic

• Gather footage

• Edit if needed

• Upload to Web

• Blog it, Twitter it, Spread the Word

Tell a Story

•Above all, tell a story

•Show it visually

•Sound is critical

•Prepare a script and get feedback

Ten stories to tell

1. Document a Process2. Interview co-workers3. Interview clients4. Interview thought-

leaders in the field5. Comment on Issues6. Public Service

Announcement7. Promote an Event8. Build Community

9. Show passionate truth10. Take viewers inside

your work.

Advice from FlipVideo

The Hardware

The Camera We Love

http://www.theflip.com/

2 for the price of 1

Late, breaking news!

Sound

Tripod

To the Internet to see:Shooting Tips from Flip

The Software

Free Editing Software

Windows XP and VistaWindows Movie Maker

-Free-Simple to Learn

Free Editing Software

AppleiMovie

-Free-Simple to Learn-Converts Everything

Audio Editing

Open Source, Free Audio Editing How-to Manualhttp://audacity.sourceforge.net/manual-1.2/tutorials.html

Audio

Creative Commons Music • http://ccmixter.org • www.freeplaymusic.com • http://podsafeaudio.com/jamroom/index.php?

t=browse_genre&g=audio

Creative Commons Sound Effects• http://www.partnersinrhyme.com/pir/PIRsfx.shtml• More: http://www.pacdv.com/sounds/index.html• http://www.findsounds.com/

ShareDistribute your videos far and wide

Where do my videos go?

• Blogs, website.• Burn DVDs to pass around.• Make available for creators to use.• Make available for Media to use.

• Vimeo• YouTube

The YouTube Nonprofit Program• Organizations must be nonprofits based in US,

UK, Canada, or Australia• Increased branding capabilities

• HTML channel banner• Branded side column image

• Ability to add Call to Action overlay and externally linkable annotations

• More info: http://www.youtube.com/nonprofits

YouTube Channel

Visit: http://www.youtube.com/vatican

Nonprofit Video Awards

To the internetTo check out Trish’s Vimeo Channel

Mom says: SHARE!

• Let people download your videos and use them through Creative Commons Licenses.creativecommons.com

• Put your videos everywhere:www.tubemogul.com

• It’s good to also link to Quicktime so it’s easy to download.www.squared5.com/

Build community to spread impact

• Talking to people is how we get things done- the same is true online.

• Comment on other people's videos that you truly find interesting.

• Link to people or groups you like.

Be the Place Where People Hang Out

• Allow people to comment, even if they disagree with your message. Create real dialog.

• Respond to everything.

• Create a forum so everyone passionate for that niche hangs out. http://www.lefora.com/

• Get others to give you video since you're the place that will get attention.

Baby Steps

• Take your time.

• A journey of a thousand miles starts with one video.

• Update often.

• Tiny pieces loosely joined.

Measure Impact

Metrics

____Subscribers____Visits____Page views____Links and referrals____Comments____Content contributed by the community (i.e. videos)____New donors, or members____Donations____Press____Relationships

Tools to Measure Impact

Google Analyticshttp://www.google.com/analytics/

Site Meterhttp://www.sitemeter.com/

Twitter Searchhttp://search.twitter.com/

PostRankhttp://www.postrank.com/

WhosTalkinhttp://www.whostalkin.com/Social Mention

http://www.socialmention.com/Technorati

http://technorati.com/

On their shoulders…

Blogging and Storytelling from Britt Bravohttp://www.slideshare.net/Bbravo/blogging-and-storytelling-2041267

Video Creation and Sharing from Jay Dedman & Ryanne Hodsonhttps://cc.readytalk.com/cc/s/meetingArchive?eventId=ypn1bdttrrd7

Beyond Viral Videohttp://www.slideshare.net/See3/beyond-viral-video-nonprofits-and-religious-organizations-3699536

Contact Us

handycapabletrish@gmail.com(336) 457-0400Facebook & everywhere: travelertrish

Photo Credits

• Audience in 3D Glasses - Diamond Geyser• Orange-hatted guy - Wesley Fryer• All others – Jean-Francois Llorens or Trish Perkins

All photographs licensed under Creative Commons