homegrown videos for nonprofits
DESCRIPTION
Video should be cheap, easy to do and quick to produce. We in the nonprofit world are uniquely suited to getting on this bandwagon.TRANSCRIPT
Homegrown Videos for Nonprofits
Do it yourself for fun and profit!
Who’s Trish?
• Affordable nonprofit technology consultant
• Trainer—Google, Salesforce, Office, Video, Social Networks
• Movies without Borders: Video for immigrant stories
Today’s Plan
•Telling Your Story• What Story?• Plan your video• The Hardware• The Software• Share• Measure the Impact
Goals
• High Google Ranking
• Influence over Conversation/Policy
• Action
YouTube: Why Video Matters
48%27.3Female
52%29.8MaleGender
19%10.955+
21%11.945-54
22%12.335-44
19%11.118-34
19%11.0<18
–57.1AllAge
% UsersUsers (M)In 1 Minute20 hours of video are uploaded to YouTube
Source: Alexa
#4 Biggest Site in the WorldBigger than MySpace and Wikipedia
58 MinutesAverage time spent on YouTube
Source: Nielsen//NetRatings (October 2007) - US audience.
Your Audience is Watching
“Organic” Video
• No need to hire a whole crew.
• Consumer equipment and existing computers are all you need.
• Your videos as a WHOLE, your archives, are the ongoing story—not one single video.
Basic Workflow• Decide on a Topic
• Gather footage
• Edit if needed
• Upload to Web
• Blog it, Twitter it, Spread the Word
Tell a Story
•Above all, tell a story
•Show it visually
•Sound is critical
•Prepare a script and get feedback
Ten stories to tell
1. Document a Process2. Interview co-workers3. Interview clients4. Interview thought-
leaders in the field5. Comment on Issues6. Public Service
Announcement7. Promote an Event8. Build Community
9. Show passionate truth10. Take viewers inside
your work.
Advice from FlipVideo
The Hardware
2 for the price of 1
Late, breaking news!
Sound
Tripod
To the Internet to see:Shooting Tips from Flip
The Software
Free Editing Software
Windows XP and VistaWindows Movie Maker
-Free-Simple to Learn
Free Editing Software
AppleiMovie
-Free-Simple to Learn-Converts Everything
Audio Editing
Open Source, Free Audio Editing How-to Manualhttp://audacity.sourceforge.net/manual-1.2/tutorials.html
Audio
Creative Commons Music • http://ccmixter.org • www.freeplaymusic.com • http://podsafeaudio.com/jamroom/index.php?
t=browse_genre&g=audio
Creative Commons Sound Effects• http://www.partnersinrhyme.com/pir/PIRsfx.shtml• More: http://www.pacdv.com/sounds/index.html• http://www.findsounds.com/
ShareDistribute your videos far and wide
Where do my videos go?
• Blogs, website.• Burn DVDs to pass around.• Make available for creators to use.• Make available for Media to use.
• Vimeo• YouTube
The YouTube Nonprofit Program• Organizations must be nonprofits based in US,
UK, Canada, or Australia• Increased branding capabilities
• HTML channel banner• Branded side column image
• Ability to add Call to Action overlay and externally linkable annotations
• More info: http://www.youtube.com/nonprofits
YouTube Channel
Visit: http://www.youtube.com/vatican
Nonprofit Video Awards
To the internetTo check out Trish’s Vimeo Channel
Mom says: SHARE!
• Let people download your videos and use them through Creative Commons Licenses.creativecommons.com
• Put your videos everywhere:www.tubemogul.com
• It’s good to also link to Quicktime so it’s easy to download.www.squared5.com/
Build community to spread impact
• Talking to people is how we get things done- the same is true online.
• Comment on other people's videos that you truly find interesting.
• Link to people or groups you like.
Be the Place Where People Hang Out
• Allow people to comment, even if they disagree with your message. Create real dialog.
• Respond to everything.
• Create a forum so everyone passionate for that niche hangs out. http://www.lefora.com/
• Get others to give you video since you're the place that will get attention.
Baby Steps
• Take your time.
• A journey of a thousand miles starts with one video.
• Update often.
• Tiny pieces loosely joined.
Measure Impact
Metrics
____Subscribers____Visits____Page views____Links and referrals____Comments____Content contributed by the community (i.e. videos)____New donors, or members____Donations____Press____Relationships
Tools to Measure Impact
Google Analyticshttp://www.google.com/analytics/
Site Meterhttp://www.sitemeter.com/
Twitter Searchhttp://search.twitter.com/
PostRankhttp://www.postrank.com/
WhosTalkinhttp://www.whostalkin.com/Social Mention
http://www.socialmention.com/Technorati
http://technorati.com/
On their shoulders…
Blogging and Storytelling from Britt Bravohttp://www.slideshare.net/Bbravo/blogging-and-storytelling-2041267
Video Creation and Sharing from Jay Dedman & Ryanne Hodsonhttps://cc.readytalk.com/cc/s/meetingArchive?eventId=ypn1bdttrrd7
Beyond Viral Videohttp://www.slideshare.net/See3/beyond-viral-video-nonprofits-and-religious-organizations-3699536
Photo Credits
• Audience in 3D Glasses - Diamond Geyser• Orange-hatted guy - Wesley Fryer• All others – Jean-Francois Llorens or Trish Perkins
All photographs licensed under Creative Commons