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The Surfboard Shed

Felipe Guimaraes Macedo

Background

• The Surfboard Shed is a company focused in finding the perfect surfboard for your needs. From small boards to long boards we work with various brands and prices to fulfill your needs and budget.

Solution to Offer

• There is a key feature when you are about to choose a board, that’s the surfboard volume. The volume will tell you what’s the perfect flotation in liters according to your ability, fitness level and weight. The company Lost Surfboards developed a surfboard volume calculator which can be accessed on the link below.

Marketing Strategy

• The Surfboard Shed will have a Facebook and Instagram profile so people can get to know the company’s products.

• The strategy is to raffle a surfboard to each person that likes the company’s page on Facebook and follow the Instagram profile, and also tag 5 friends to do it the same.

Target Market

• The company will be focused in the Australian market, from surfers of any gender in the age between 2 to 60 years old.

Financial Opportunities

• According to the website Coastal Watch, The Sweeney Report indicates there are two and a half million surfers in Australia.

http://www.coastalwatch.com/surfing/7745/andrew-stark-the-man-who-runs-surfing-australia