hola mundo - why should your joomla based extension speak spanish - jandbeyond 2011

¡Hola Mundo!Or why should your Joomla based extension/business 'speak' spanish

Isidro BaqueroCarlos M. Cámara

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Why spanish?

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1. Introduction

Introductory video

http://www.youtube.com/watch?v=SAxp_7N2kqc

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2. The Spanish language in the world

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Spoken by over 450 millions

2nd language of the world in native speakers, behind chinese

3rd language of the world behind chinese and english

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Predictions say that by 2050 spanish will surpass english and

become the second spoken language in the world

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Most studied foreign languages in the USMost studied foreign languages in the US

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3. The Internet and the Spanish language

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3. The Internet and the Spanish language

Internet users prefer contents in their own language

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Average searches per month

Hispanics are avid internet searchers.

In fact, latin american internet users have the highest search rate in the world.

Colombia leads this ranking, with a search rate 75% higher than the world's average

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3. The Internet and the Spanish language

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Very diversified market

Europe – Spain (27 millions)

Latin America – over 100 millions and growing (current average 30% internet penetration)

The US hispanic market

http://www.youtube.com/watch?v=3TUYxaggHIM

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4. The Spanish speaking Joomlasphere

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At least 4-5 active bloggers, two of which are nominated for the J.O.S.C.A.R.s

Using a dedicated hashtag in Twitter: #josñ

One very active group on Linkedin

Blogs – 2 nominated for JOSCARS

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The Spanish speaking Joomlasphere

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http://world.myjoomla.co.za/exploreGovernment sites using Joomla

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English

Spanish

●2nd biggest potential market●Fastly growing●Currently exploding●Not saturated

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Discussion:

What are the possibilities for extension sellers and Joomla businesses in general to afford a localization for their products/services?

(in this case we talk about spanish, but it could be used with any other language)

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● Community driven localization● Pay for translation and duplicate main content● Hire a spanish full-time collaborator● Premium affiliates / spanish partners

● Any more ideas?

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Thank you!

www.gnumla.com

Twitter - @gnumla - #josñ

@isidrobaq - @carcam