hiral thakkar(107350592100) mitali wadhwani(107350592074)
Post on 07-Apr-2018
233 Views
Preview:
TRANSCRIPT
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
1/31
Awareness regarding equityproducts amongst corporate
employees
Presented byHIRAL THAKKAR (107350592100)
MITALI WADHWANI (107350592074)
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
2/31
Research Methodology
Objectives of the study
To find out the awareness level for equity products amongstcorporate employees in satellite.
To study the preference of the corporate employees for theinvestment tools.
To know how many people are investing in equity market.
To know the purpose of investing in equity products ofcorporate employees.
Research Design: descriptive design.
Sampling DesignPopulation: corporate employees
Sampling Method: convenience sampling
Sample size: 300
Sample unit: corporate employee
Sources of data:primary and secondary
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
3/31
Research Methodology
Literature Review
Share Market Knowledge, The NSE Of India, And BSE OfIndia (Nirmal kumar Soni, (2009), Author of stock
market analyst)
The Investment Pattern in Ahmedabad and GandhinagarRoney Josheph and Lalit barasiya, (2009)
Statistical Technique Chi-Square test
Limitations of the study
The investors may be bias in giving the require data.
The scope and analysis of the project is limited to 300corporate employees in satellite area, Ahmadabad.
Time Constraint
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
4/31
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
5/31
Cont SWOTAnalysis:
Strengths
Large and diverse distribution network
Strong research and sales teams
Experienced top management
Weaknesses
MOFSL operate on leased premises.
Opportunities
Good Customer Base Rising consumer incomes will translate into disproportionately higher
allocation of these funds into equities
Can make use of sustained growth in retail segment of financial Product.
Threats
Existing Competitors and new local players can affect company.
Market has been uncertain for the last 3 and more months.
Political instability
Downturns in the securities markets could reduce transaction volumes, andcould cause a decline in the business and impact profitability.
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
6/31
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
7/31
DATA ANALYSIS AND INTERPRETATION
How much are you aware about equity products?
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
8/31
cont...
Relationship between Gender & Awareness
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
9/31
Cont...
Relationship between Age & Awareness
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
10/31
Cont... Rate the following investment tools according to your
preference?
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
11/31
Cont... Least Preferable Investment Tool
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
12/31
Cont... Do you invest in Equity market?
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
13/31
Cont... Relationship between Awareness & Investment
decision
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
14/31
Cont...
Relationship between Gender & Investment Decision
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
15/31
Cont...
Route of Investment in equity
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
16/31
Cont...
What is the investable (investing) amount from your
income in Equity market?
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
17/31
Cont.. Which modes of transaction do you prefer in Equity
market?
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
18/31
Cont... Time horizon for investment
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
19/31
Cont... Relationship between Time horizon & Expected return
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
20/31
Cont... What kind of investment you prefer (your risk
appetite)?
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
21/31
Cont... Relationship between Gender & Risk Appetite
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
22/31
Cont... Whom do you depend on financial advice?
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
23/31
Cont... What is your purpose behind investment?
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
24/31
Cont... How much returns do you expect from equity market?
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
25/31
Hypothesis 1 H0: Return on investment is independent of the % of investment.
H1: Return on investment is dependent on the % of investment.
=0.05
DOF = (4-1) (4-1) =9
2 (tabulated) = 16.92
2 (calculated) = 9.7944
2(tabulated) > 2 (calculated)
Interpretation: Here, H0 is accepted. It means that return on investment is independent of the percentage of investment.
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
26/31
Findings
Majority of the corporate employees (43%) are little aware about the
equity products. 37% male are fully aware about the equity products whereas only
11% female come under fully aware category.
49% corporate employees are investing in equity products
Out of 100 fully aware corporate employees, 91 are investing in
equity products. There are 71 employees who are not aware andthus they do not invest in equity products.
52% male and only 31% female are investing in equity market.
Out of 300 corporate employees, 66 prefer to invest in fixed depositsand 64 prefer to invest in mutual funds for investment
Half of the employees (50%) prefer direct equity as a route ofinvestment in equity.
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
27/31
Cont...
64 % are investing 10-20 % of their income in equity market.
50% employees prefer online mode of transaction.
Irrespective of the time horizon, employees expect the return of 11-20% in equity market.
60% prefer medium risk medium return in equity market for safetypurpose.
25% male are more attractive towards taking high risk-high returnwhereas only 18% female take high risk.
Out of 148 corporate employees, 46 depend on investment advisorfirm / broker and 44 depend on friends / relatives for investmentadvice.
Wealth creation is the prime purpose behind the investment in equityamongst the corporate employees with 43%.
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
28/31
Conclusion
Over the last few years, the level of awareness is much higher thanthe past.
Equity as a concept is well known, but the target audience still needto gain more awareness especially the female counterpart.
Many people have fear of equity products. They think their moneywill not be secure in equity products. They need the awareness andknowledge of equity products and its related terms.
The future of equity market is very bright as it offers the potentialfor a larger return than the fixed income investing in a long run.The equity products are right for the investors with high tolerancefor risk.
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
29/31
Recommendations
The company should do more canopies to attract more people and to
increase the awareness. The company should do marketing of Exchange Traded Funds
(ETF) to explore opportunities in the untapped segment as it is anew way to indirectly participating in equity.
The company should also give information about the tax benefits toinvest into equity products for long term horizon.
There is a large scope for the company to tap the salaried persons viaSIP. SIP is an easy tool for salaried person as it provides thefacility of doing the investment in EMI.
The staff of Back office or dealers should meet their clients and try tofind out their problems and solve it.
Financial advisor should enquire about the risk tolerance of theinvestors/customers, theirneed and time (how long they want toinvest). By considering these three things they can take thecustomers into consideration.
-
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
30/31
Bibliography
www.motilaloswal.com
http://EzineArticles.com/?expert=Nirmal_Kumar_Soni
www.aumfinancialadvisors.com/market.html
www.ncfm.com
http://www.motilaloswal.com/http://ezinearticles.com/?expert=Nirmal_Kumar_Sonihttp://www.aumfinancialadvisors.com/market.htmlhttp://www.ncfm.com/http://www.ncfm.com/http://www.aumfinancialadvisors.com/market.htmlhttp://ezinearticles.com/?expert=Nirmal_Kumar_Sonihttp://www.motilaloswal.com/ -
8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)
31/31
top related