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Understanding RSSSocial Media Marketing Bootcamp 2010 – Part III

October 20, 2010

TERMS OF USE: This document was created for the Houston Internet Marketing Society and Houston Community College School of Continuing Education “Social Media Marketing Bootcamp” and is intended for use as educational material only.

Pagogh Cho Matthew Alberty

VP, Innovation Manager, Interactive Services

What we will cover today:

What is RSS?

RSS Examples

Benefits of RSS

Getting Started with RSS

© 2010 ADCETERA 2

UNDERSTANDING RSS

© 2010 ADCETERA 3

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© 2010 ADCETERA 4

topic

story

subject

headlines

interest

weather

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© 2010 ADCETERA

REALLY SIMPLE SYNDICATION

Origin ~1995(the concept of RSS)

Type of web feed

Created to promote and simplify content publishing and distribution – syndication

© 2010 ADCETERA 6

WHAT IS RSS?

© 2010 ADCETERA 7

SYNDICATION

© 2010 ADCETERA 8

WHY RSS?

INFORMATION BUSINESS

Google Reader for iPhone

© 2010 ADCETERA 9

NEWS AND INFORMATION

GReader for AndroidGoogle Reader (via browser)

© 2010 ADCETERA 10

WEBSITE CONTENT

© 2010 ADCETERA 11

DIGITAL SIGNAGE

News from SharePoint, Weather from AccuWeather, Stock Quotes, & Photo Gallery Background

© 2010 ADCETERA 12

GETTING STARTED

SharpReader

RSS Reader

WEB-BASED/SOFTWARE

MS Outlook

READ

USE

© 2010 ADCETERA 13

GETTING STARTED

RSSinclude.comnews.yahoo.com/page/rssfeedzilla.comrss2java.com

© 2010 ADCETERA 14

BEST PRACTICES

External Small Business UsesLocal/national newsIndustry feeds and informationWeatherStock quotesTwitter integrationBlog integration

Internal Small Business UsesContent leverage/repurposingSubscription informationFacilities (Security/HVAC)Competitor analysisTracking social media impact (search.twitter.com)

Accessing RSS ContentFeed on your websiteMobile devicesE-mailed to youRSS ReadersDigital signage

© 2010 ADCETERA 15

Thank you.

Pagogh Chopcho@adcetera.com

Matt Albertymalberty@adcetera.com

Adcetera3000 LouisianaHouston, Texas 77006713.522.8006

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