helloworldwcnz

amanda blum@amandablumamanda@howlingzoe.com

#omfgihatepowerpoint Amanda Blum @amandablum

Preso F.A.Q.

•Yes. Slides *will* be available on online. In 10 minutes. I promise. Really. No, I’m not lying. Yes, I’m serious. And honest. So please put down the pen and pad and just enjoy. Slideshare.net/hzp

•I really do try not to curse.

•No, I haven’t a clue why camps continue to allow me to speak.

•Of course its mine. WHY would anyone do this to their hair on purpose?

Hello World!A lame ass title, but we’re on our way

to awesome. (or, it could suck.

But I’m American.

#leeway)

How websites are born…

#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com

functionality Bad ass (or just bad) design

Developers think like this:

Designers think like this:

Everyone issellingsomething

step 1:

What do you do

I’m superman

It’s all about the codpiece

I’m the dude that’s gonna save your ass

I’m a commoncitizen who helps maintain peace & order in Gothamthrough feats of superhuman strength.

What do you do?:

To (target market), (name of org) provides (services) by (unique methods) for (results).

step 2:

Define your visitors

step 2: Define your visitors

Potential

customers/clients

return customers

Suppliers

potential suppliers

Wholesalers

potential staff

step 2: Define your visitors

Potential

customers/clients

return customers

Suppliers

potential suppliers

Wholesalers

potential staff

IE6 Users

step 2: Superman

Potential

clients

return clients

Gov’t agencies

Concerned citizens

Rival superheros

Career day organizers

Friends & family

Competitors (villians)

step 3:

Define “success points”On your site

step 3: Superman

Potential

clients

return clients

Gov’t agencies

Concerned citizens

Fellow superheros

Friends & family

competition (villians)

Request help

Corporate account

Contact form

Press ready

photos/bio

Donate button

Union information

Sched. appt

big screw you sign

step 4:

Create a path to buy

The Four Questions:

1. Why do I want crap?2. Why do I want *your* crap?3. What’s your process to give me crap?4. Give me crap.

step 4: Superman

Potential

clients

return clients

Gov’t agencies

Concerned citizens

Fellow superheros

Friends & family

Request help

Corporate account signup

Contact form

Press ready photos/

bio/press contact

Donate button

Union information

Sched. appt

big screw you sign

Why do I need help?

Why do I want YOUR help?

How does

Your help Work ?

Features/benefits

Of corp acct Cost/FAQ

Why you should Subcontract help

Why you should work w Superman

Service costs

Why citizens need superheroes

How Superman helps Gotham

How Superman FoundationUses funds

Why you need

unions

Why you want To join the SuperheroesUnion

Dues/benefits/annualretreat

Superheroes inspire kids & scare them straight

Superman is a great speaker

Speaking topics

Activate spam bomb,

Autosend email to local

hooker service to seduce

villian’s girlfriend

IE6 users

step 5:

Revel in sitemap. Go eat ice cream.

Actual step 5:

Find the overlaps

Why do I need help?

step 4: Superman

Potential

clients

return clients

Gov’t agencies

Concerned citizens

Fellow superheros

Friends & family

Request help

Corporate account signup

Contact form

Press ready photos/

bio/press contact

Donate button

Union information

Sched. appt

big screw you sign,

Why do I want YOUR help?

How does

Your help Work ?

Features/benefits

Of corp acct Cost/FAQ

Why you should Subcontract help

Why you should work w Superman

Service costs

Why citizens need superheroes

How Superman helps Gotham

How Superman FoundationUses funds

Why you need

unions

Why you want To join the SuperheroesUnion

Dues/benefits/annualretreat

Superheroes inspire kids & scare them straight

Superman is awesome

Speaking topics

Activate spam bomb,

Autosend email to local

hooker service to seduce

villians girlfriend

IE6 users

step 5:

Superman

Homepage

Marketing message, calloutsreturn clients, Gov’t agencies, Fellow superheroes,, Career day organizers, Friends & family, competitors

Superheroes r awesome Superman rocks Services Contact

For citizens

For gov’t agencies

For schools

Help Services

Corp Accounts

Superman Foundation

Contact Form

Appt. Sched.

Union Screw You Page

step 6:

Determine what’s copywhat’s graphicwhat’s pluginwhat’s sidebar

What’s missing

1. About me page2. Testimonials3. Cute puppies4. Vague, unhelpful titles 5. Picture/video pages6. Advertising7.Roadblocks

What’s actually there

1. Fewer pages2. Less copy 3. Icons, graphics, visualizations4. Clear branding5. Calls to action

Yeah, yeah. I was getting to it.

1. Sidebars2. Footers3. Title/Description4. Author display5. Dynamic Content Gallery6. Gravity Forms7. Quotations Plugin

step 7:

Measure it. Test it.

step 8:

Get paid.

step 8:

Get paid.

step 8:

Get paid.

And now, irrelevant picturesof cute puppies.

I really dislike powerpoint.

Please enjoy these images of puppies while I speak.

Joomla?!?!WTF?

helloworldwcnz

Technology

wireframes for the wicked

the new brand landscape 2

designing with vision

automotive20

ogilvy pr 360 di twitter webinar

succumbing to the python in financial markets

zipcar millennials survey

snapshot of digital india - march 2014

trendwatching.com's innovation celebration

trendwatching.com's internet of caring things

simple steps to ux/ui web design

evangelizing yourself

site search analytics in a nutshell

from paths to sandboxes

advertising psychology

the value of user experience (from web 2.0 expo berlin 2008)

become a photographer

big data - the 5 vs everyone must know

google analytics new feature

designing for an augmented reality world