heelprint communications - jomc board of advisors

HeelprintCommunicationsUniversity of North Carolina at Chapel HillSchool of Journalism and Mass CommunicationBoard of AdvisersSept. 24, 2010

HeelprintCommunications

Our Story

HeelprintCommunications

Amy Dobrzynski

Our History• Founded in summer 2009• Co-Founders: Megan Carriker, Amy Dobrzynski, Cecilia

Gomes, Sabrina Wood• Partnership between Ad Club and Carolina PRSSA• Clients: York House Press, Orange County Partnership to End

Homelessness, Aasha, Blinkness• Staff: 65 members

HeelprintCommunications

Our PurposeGain real world public relations and advertising experienceHelp businesses and non-profit organizations in the Chapel

Hill communityChallenge students’ creativity while helping develop their

communication skills Emphasis on team-work and individual exploration

HeelprintCommunications

Our Talent7 member Board of Directors

CEO, COO, CFO Senior Directors (Marketing, Design & Copy, Public Relations,

Technical)

11 associates, 3 teams Marketing Public Relations Design & Copy

HeelprintCommunications

Our Services

HeelprintCommunications

Our AdvantageOnly student-run firm in the areaNo one can provide the services we offer at

the same cost with the same connections to the UNC-Chapel Hill campus

Target businesses with little to no communications presenceFocus on non-profits

HeelprintCommunications

Our Clients

HeelprintCommunications

First Amendment Day – Sept. 30, 2010UNC Center for Media Law and Policy

Example #1Example #2Example #3

First Amendment Day

HeelprintCommunications

Our FinancesClients

$25 monthly retainer fee Donations accepted Clients pay for production costs

Donations Educational expansion Resources Networking opportunities

HeelprintCommunications

Our VisionHelp students get the public relations and advertising

experience they need to get an internship/jobSupport system of UNCBuild on what students learn in their classesCreate a community learning environment Interaction with clients and other staffers 

HeelprintCommunications

Our FutureWe only accept the best at Heelprint Communications

Treated as an internship Resumes and cover letters Interview process

Extensive training and mentoring program Younger students “shadow” more experienced staffers Emphasis on learning and collaboration

HeelprintCommunications

Our Mission Heelprint Communications is dedicated to providing students at

UNC-Chapel Hill with the unique opportunity to gain real world public relations and advertising experience, while helping businesses and non-profit organizations with their strategic communication needs. We are an innovative, student-run agency that aims to challenge students’ creativity while helping develop their communication skills through team-work and individual exploration. We are passionate about our work, and we are dedicated to making your heelprints stick.

HeelprintCommunications

Let us help you. Create your heelprint.

Our Contact Information Chief Executive Officer – Amy Dobrzynski,

amy@createyourheelprint.com Chief Operating Officer – Elizabeth Graper,

elizabeth@createyourheelprint.com Chief Financial Officer – Vivian Xue,

vivian@createyourheelprint.com Current website: www.heelprintcomm.wordpress.com New website: www.createyourheelprint.com

HeelprintCommunications