headline designs

Headline Designs

General Design InfoAlignment

• Typically left, sometimes centered in boxed copy

Style• Downstyle format-cap. 1st word/proper

nounsWord Count

• Strive for 5-10; kickers/hammers are short 2-4 word phrases

Banner Headline wide headline extends across all columns

Kicker short, smaller phrase above headline

Slammer bold word w/ : begins regular headline

Hammer larger, bold phrase above headline

Deck small head running below main head; also

called a drop head

Summary special form of deck; smaller, more words;

summarizes main point of story

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