Proven Headli

ne Templa

tes

QUESTION HEADLINE

This is a great way to single out your prospect and get him to agree with you. When the prospect reads the

headline, he automatically answers the question in his mind. This gets him

involved in your sales message without even realizing it.

HOW TO HEADLINE

This is another proven winner. It works well for article and book headlines as

well.

TESTIMONIAL HEADLINE

Using a testimonial as a headline is especially good if it comes from a

recognized expert in the field but it doesn’t have to. Add a photo and full

name and state to enhance credibility and boost believability. Of course, you must have permission to use the testimonial.

And it goes without saying that the testimonial must be genuine and not

written by you.

DEADLINE IN THE HEADLINE

This works well for products or brands that are already household names.

OFFER SOMETHING FREE IN YOUR HEADLINE

The word free always gets attention.

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