hbr jiitnoida akshita
Post on 21-Jan-2018
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Global leader in Branded Consumer goods.Had 2 dozen $1 billion brands known worldwide.First company to advertise directly to consumers. Seasoned marketer with strong consumer research, a powerful innovation network, an evolving marketing strategy, strong marketing talent, and the world’s largest financial commitment to advertising.
In 2010, total sales : $788.94 billion
Net income : $12.74 billionMarket Capitalization : $186.63 billion
48%
34%
18%
Sales Percentage
Household Care
Beauty & Grooming
Health & Well Being
42%
21%
15%
13%9%
Regional Sales
North America
Western Europe
Asia
Central & Eastern Europe & Middle East & Africa
Latin America
To provide branded products and services of superior quality and value that improve the lives of the world’s
consumers.
To be the best consumer products and services company in the world.
INTERNATIONAL EXPANSION
Builds Customer Relationship Management (CRM)
Better Designing & Innovation
Return on Marketing Investment
Customer Centric Marketing
Multibranding and Leveraging
DIGITAL MARKETINGP&G Website CampaignsMobile ad CampaignsOld Spice YouTube video campaign
SOCIAL MEADIA MARKETINGSeparate Facebook page for each productsManofthehouse.com for household advice to menCapessa for women on Yahoo
P&G was a company with strong R&D and consumer research, high quality product performance, powerful innovation, evolving marketing strategy, strong marketing talent and strong commitment on media spending budget.
Never give your consumer a product based reason to switch away from your brand.P&G must focus more on digital marketing trends and developing interactive brand
communities because word of mouth through social media becomes a powerful promotional tool to the consumers today.
DISCLAIMERCREATED BY AKSHITA BANSAL, JIIT NOIDA, DURING A MARKETING INTERNSHIP UNDER
THE GUIDANCE OFPROF. SAMEER MATHUR, IIM LUCKNOW.
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