happy tom executive summary

COMPANY OVERVIEW

EXECUTIVE SUMMARY

Happy Tom is subscription pet food delivery service based on health nutrition. It gives customers: diet composition, vet advice, delivery 24h, discounts & gifts.

PROBLEM

- Undernutrition, overeating; - Healthy food choice; - Inconvenience of carrying food packets.

SOLUTION

- Individual diet composition; - Providing with healthy pet food; - 24/7 delivery to your doorstep.

MARKET SIZE

USA - $22 bln. European countries – $18 bln.

REVENUE MODEL

Revenue stream – monthly subscription fee. Average price - $60;

EXPANSION STRATEGY

Attractive referral program; Kick off in Poland and Ukraine (Oct 2014); Expand to USA & EU (2015-2016);

COMPETITORS

USA – petco.com (without diet composition)

USA – peflow.com (without diet composition)

USA – wag.com (without diet composition)

USA – chewy.com (without diet composition)

EU – zooplus.com (without diet composition)

Sergey Shukailo

s.shukailo@gmail.com +38 (050) 477-93-69

Victor Nikonets victor.nikonets@gmail.com

+38 (067) 549-73-44

TEAM

CONTACTS

FUNDRAISING

$43K from VC Imperious Group;

Vet Olga Zhabchyk 5 years practical vet experience

CMO Julia Kopko 2 years of experience in marketing, customer support

CTO Zheka Petrikey 3 years of experience in PHP-developing

COO Sergey Shukailo 8 years of experience in Finance, PM, Controlling, HR

CEO Victor Nikonets 8 years of experience in Sales, Marketing, Operating activity