happy reviews live here - better business bureau...by the numbers (january to december...
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happy reviews live here
2014 annual report BBB SERVING SAN DIEGO, ORANGE AND IMPERIAL COUNTIES
Dear Accredited Business,I am pleased to welcome you and
your local business to 2015! I hope
that this year brings you success,
growth and continued dedication
to integrity and ethics in our
marketplace.
In 2014, BBB serving San Diego,
Orange and Imperial Counties
reached many milestones that
benefi ted you as one of our
Accredited Businesses. BBB
delivered Business Reviews to
consumers over 3.1 million times
– nearly 1 million more times
than in 2013! We also delivered
quote requests to our Accredited
Businesses 4,085 times in 2014;
those are leads direct to your
inbox. Consumers also reviewed
businesses 46,872 times.
You heard right. Consumers
reviewed businesses over 46,000
times in 2014. BBB is no longer
just a place to fi le complaints
and read negative impressions
of businesses. We now off er a
home for positive feedback too!
Customer Reviews, launched
in 2014, give consumers the
opportunity to share with others
about the businesses they love
on our website. I hope you will
encourage your happy customers
to go to BBB.org to review your
company. Our reviews, just like
the rest of our services, are
trustworthy. We never publish
a customer review without fi rst
verifying its authenticity, and
fi ltering? Not a chance.
This year, I encourage you to
consider trying out a new benefi t
of your accreditation. Perhaps our
BBB Torch Awards, which
will enjoy its 18th prestigious
year in the business community.
We think each and every one
of our Accredited Businesses
should consider entering their
company in the marketplace
ethics competition, and we hold
workshops throughout the Spring
and Summer to help fi rst, second,
even tenth time entrants through
the process.
We look forward to your sustained
success in 2015! It is our goal
to help our valued Accredited
Businesses reach as many people
as possible, and our benefi ts and
services are a great mechanism for
you to continue maximizing the
value of your BBB accreditation.
We are so proud of the work you
do in our community, and we know
that, together, we can continue
to lead the way in and grow the
prevalence of ethical, trustworthy
business practices.
Sincerely,
Sheryl Reichert, President & CEO
“Alexa, a reputed
website ranking service, lists bbb.org as
the 623th most powerful
website in the USA.”
REAL PEOPLE, REAL REVIEWS
“My family and I really enjoyed our stay at San Diego
Beach-N-Bay rentals. We would gladly recommend
this location to anyone thinking
of visiting.”
ABOUT SAN DIEGO BEACH-N-BAY RENTALS
“Superb response and professionalism.”
ABOUT ANDERSON PLUMBING, HEATING & AIR CONDITIONING
“[Staff ] provided me with outstanding customer service and they madethe refi nance process go smooth. They were both very
professional and extremely helpful/resourceful during the
refi nance process.”
ABOUT LOANDEPOT.COM
“They were really friendly and fast, and provided a
great service. They paid me what they quoted me over
the phone, towed the car away, and did all the paper.
This was a great service that I recommend to everyone.”
ABOUT CASHFORCARSSANDIEGO.COM
“Great company, you will not be disappointed!
Very knowledgeable, trustworthy, and
hardworking (gets job done on time and in budget).”
ABOUT MAURER CONSTRUCTION INC.
BY THE NUMBERS (JANUARY TO DECEMBER 2014)
“Alexa, a reputed
website ranking service, lists bbb.org as
the 623th most powerful
website in the USA.”
BUSINESS REVIEW REQUESTS
2012
2013
2014
0 1,500,000 2,500,000 3,500,000
...............................................NUMBER OF REQUESTS.............................................
1,971,864
2,237,585
3,159,598
TOP 10 INQUIRIES
1. Internet Services 117,269
2. Financial Services 88,387
3. Construction & Remodeling Services 86,252
4. Credit – Debt Consolidation Services 60,145
5. Mortgage Brokers 56,082
6. Loans 53, 350
7. Plumbers 48,796
8. Collection Agencies 38,625
9. Auto Repair & Service 37,262
10. Debt Repayment Plan 35,960
TOP 10 COMPLAINTS
1. Credit Reporting Agencies 4,343
2. Internet Services 1,483
3. Health Clubs 1,373
4. Cellular Telephone & Service Supplies 1,331
5. Financial Services 755
6. Auto Dealers – New Cars 641
7. Skin Care 567
8. Health & Diet Products – Retail 501
9. Consumer Finance & Loan Companies 430
10. Computers – Dealers 376
INSTANCES OF SERVICE
Business Review Requests (Web)3,159,598
BBB Online Seal Clicks156,154
Filed Complaints33,139
Arbitration Hearings 49
Request A Quotes Sent4,085
Visits to BBB Website3,366,991
Number of Accredited Businesses7,175
46,872Reviews on
BBB website
33Accreditations
Revoked by BBB
For every 22 new members
1 business was denied/revoked BBB Accreditation
600,000BBB DIRECTORIES OF ACCREDITED BUSINESSES DISTRIBUTED IN 2014
BY THE NUMBERS (JANUARY TO DECEMBER 2014)
DIRECTORY OF ACCREDITED BUSINESSESWhile 600,000 directories are distributed annually to single-family homes and retail locations across San Diego annually, this information is also easily accessible at bbb.org. Visiting the listings online provides access to Accredited Businesses, their ratings, business reviews, the request-a-quote feature and more.
BBB ONLINE & SEARCH ENGINE OPTIMIZATION Add the encrypted BBB Online seal to your website. The logo links to your Business Review so consumers can “click to check” with trust. Linking to bbb.org through the seal helps improve your overall Google organic searches.
REQUEST A QUOTEThis lead-generating program exclusively for Accredited Busi-nesses means new business for you. Consumers request information or a specifi c job quote via bbb.org, and we send those inquiries directly to the email address you provided.
CUSTOMER REVIEWSConsumers can now post reviews on businesses! Whether positive, negative or neutral, Customer Reviews give the opportunity to share an experience they’ve had with a business. BBB verifi es all reviews and then they are posted to the company’s Business Review.
INTERACTIVE BUSINESS REVIEWSUpload photos and videos; include maps and directions, details on products and services, hours of operation, service areas, and much more. We deliver nearly 5,000 company reports a day, 24-hours a day, 7-days a week, via our Consumer Help Line and at bbb.org.
BUSINESS LOGIN PAGEUpdate company information, fi nd out about the latest BBB events, pay your invoice, and access seals and logos for your website and advertising materials.
YOUR BENEFITS AS A BBB ACCREDITED BUSINESS
ACTIVITY REPORTIn 2014, your BBB added the Activity Report feature to your BBB Business Review. It works as a guide for you to see how many leads your Business Review is generating, what keywords consumers are searching to fi nd your business and what pages your potential consumers are viewing on your Business Review. This information can be used to in future marketing campaigns as well as keeping track of how much web traffi c your Business Review page is getting online.
BBB BUSINESS REVIEW ACTIVITY (Last 12 Months)
People who checked out your business on bbb.org.
JAN DEC NOV OCT SEP AUG JUL JUN MAY APR MAR FEB JAN
COUNT 8 10 7 5 8 14 15 8 11 9 4 13 33
WHAT ARE CONSUMERS LOOKING AT ON YOUR BBB BUSINESS REVIEW? In addition to the core information on your BBB Business Review - additional information is drawing interest.
DISPUTE RESOLUTION This free service helps you resolve complaints quickly through binding arbitration or non-binding mediation services. Save costly legal fees and your valuable time.
BBB BRANDED BUSINESS CARDS
BBB SPONSORED WEBSITES This service helps Accredited Businesses build a web presence free of charge. Your BBB Sponsored Site includes your company’s information, logo, pictures, video and the BBB seal.
This free service produces 500 free BBB-Branded Business Cards per year of accreditation and ships them directly to you. The cards include your essential business information, your logo, the BBB logo and the number of years accredited.
TOP 10 COMPLAINTS
1. Credit Reporting Agencies 4,343
2. Internet Services 1,483
3. Health Clubs 1,373
4. Cellular Telephone & Service Supplies 1,331
5. Financial Services 755
6. Auto Dealers – New Cars 641
7. Skin Care 567
8. Health & Diet Products – Retail 501
9. Consumer Finance & Loan Companies 430
10. Computers – Dealers 376
CUSTOMER REVIEW
25%
BBB ACCREDITATION
25%
REQUEST A QUOTE
25%
COMPLAINTS
25%
THE 18TH ANNUAL GERRY WILSON GOLF CLASSICGolfers hit it long this year to support the BBB Foundation’s 2014 Gerry Wilson Golf Classic raising funds to support the Foundation’s mission to educate and expand the ever-growing array of services provided to the com-munity. Special thanks to our valued sponsors and supporters of the Golf Classic, BBB Foundation’s only fund-raiser of the year.
2014 TORCH AWARDS FOR MARKETPLACE ETHICSHonored for their marketplace ethics, 13 local companies were celebrated for their commitment to ethical business conduct and integrity at this year’s luncheon. With their prestigious Torch Awards in hand, each winner and fi nal-ist has an opportunity for public recog-nition and well-deserved visibility.
BBB B2B MIXERSBBB hosted six bi-monthly business-to-business networking mixers for local companies to build personal connections through food, drinks and at good time at creative locations such as the low-key Karl Strauss Tasting Room & Beer Garden, chic ocean-front Sea 180 restaurant, and luxurious Lafayette Hotel.
BBB STUDENT AMBASSADOR PROGRAMJuniors and seniors throughout San Diego County delivered “smart consumer” information to over 4,839 students through peer to peer educa-tion. With sponsorship support from Wells Fargo, BBB Foundation awarded three scholarships to top presenters to further their educational goals.
BBB MILITARY LINE PROGRAMAttending over 22 events in San Diego, BBB Foundation volunteers supported over 2,400 military service personnel and their families this year through education and outreach in the areas of fi nancial literacy and consumer protec-tion.
BBB DIRECTORY OF ACCREDITED BUSINESSESAnother successful year as over 600,000 directories were delivered to single-family homes in San Diego county.
FAMOUS FACESThis co-op advertising campaign grew in 2014, with 11 participating compa-nies and ever growing success. Famous Faces appeared in television commer-cials throughout the year in support of BBB and their respective businesses.
STUDENT AMBASSADOR PROGRAMThirteen students from seven differ-ent schools fi nished this scholarship program reaching a record-setting 4,839 students in 2014. All partici-pants received a certifi cate of recogni-tion, while the tops three individuals/groups received a scholarship- fi rst place winning $2,500, second place winning $1,500 and third place win-ning $1,000.
MARKETING PROGRAMThe co-op program continued to see success. Allowing Accredited Busi-nesses to take advantage of advertising across radio, TV, magazine, newspaper and online as well as other unique opportunities with Pandora and CBS Outdoor.
SPEAKERS BUREAU PROGRAM In 2014, the Speakers Bureau program gave over twenty presentations and expanded it’s targeted audience to include Seniors, Homeowners, Young Professionals and PTA’s. The goal of this program is to give these groups the tools necessary to spot the red fl ags and telltale signs of a scam and how to report one. Over twenty presentations were given last year.
2014 HIGHLIGHTS
BBB THANKS OUR 2014 MAJOR SPONSORS
diamondsponsors platinumsponsors
goldsponsors
march
11 noon-1pm Torch Awards Entry Workshop
25 noon-1pm Torch Awards Entry Workshop
april
08 noon-1pm Torch Awards Entry Workshop
22 noon-1pm Torch Awards Entry Workshop
may
06 noon-1pm Torch Awards Entry Workshop
20 noon-1pm Torch Awards Entry Workshop
june
03 noon-1pm Torch Awards Entry Workshop
08 19th Annual Gerry Wilson Golf Classic
17 noon-1pm Torch Awards Entry Workshop
july
08 noon-1pm Torch Awards Entry Workshop
09 4-6pm B2B Networking Mixer
22 noon-1pm Torch Awards Entry Workshop
august
05 noon-1pm Torch Awards Entry Workshop
november
05 4-6pm B2B Networking Mixer
december
TBD Torch Awards for Marketplace Ethics Award Luncheon
BETTER BUSINESS BUREAU4747 VIEWRIDGE AVENUE, SUITE 200SAN DIEGO, CA 92123
858.637.6199 bbb.org
Presorted Std.U.S. Postage
P A I DSan Diego, CA
Permit No. 2686
2015 AT A GLANCE
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