halifax adobe user group - adobe experience manager (cq)

Adobe CQ/AEM& the dal.ca experience

James Coveyjames.covey@dal.ca

2009

• Dalhousie dal.ca web revitalization project kicks off.

• October: from among 7 vendors over a period of 2 months, selected Day CQ to publish dal.ca.

• so did Adobe—for adobe.com.

where we were (2009)

• 150 websites hosted on legacy CMS (Serena Collage, EOL announcement 2008)

• 150 additional websites deemed “core” to Dal’s brand hosted on a mix of systems

• dated (2004) design

• web governance needed to be updated

where we wanted to go

• new performance & governance framework

• new CMS for all* dal.ca sites (migrate 300 sites)

• new design / IA / UX

• new publications (program pages for prospective students)

2010

• October: dal.ca main site relaunched on CQ with first 7 sub-sites, in new design.

• also in October…

…this happened.

fast-forward 2 years…

formerly known as…

• Experience Manager = CQ + Scene7

• Analytics = Omniture SiteCatalyst

• Target = Test&Target

• Campaign = Neolane

• Social and Media Optimizer are essentially new

the CMS solution space

“Digital Marketing Titans”

• IBM

• Oracle

• Salesforce

• Adobe

what is CQ/AEM for?

• “Organize, manage, and deliver creative assets and other content across digital marketing channels”

product modules

• Digital asset management

• Web content management

• Social communities

why we chose CQ

• Needed enterprise-class system (100s of websites, 10s of 1000s of pages)

• Concern that higher-ed niche systems weren’t as powerful and wouldn’t stay current

• Lack of Microsoft/.NET expertise at Dal (2009)

• Authors wanted a much-improved experience

CQ: technology stack

CQ: servers

CQ: development

CQ: authoring

CQ: administering

CQ: organizational fit• Organizations that have large amounts of

structured content to deliver online

• Local: Dalhousie, New Brunswick

• Media: Newsweek, Vanity Fair

• Organizations that have multi-channel/international publishing needs

• Hyatt, McDonalds

“Why Not Adobe WEM?”

• Adobe the company is hopelessly disorganized

• CQ is a developer's playground

• Adobe's suites are mostly mythical

where we are now

• 301 sites on CQ (234 mobile-compatible)

• 106 sites being migrated to CQ

• 72 sites being built with CQ

• wait-and-see on DAM and SoCo modules

questions?james.covey@dal.ca