halifax adobe user group - adobe experience manager (cq)
DESCRIPTION
Presentation by James Covey to the Group on March 19, 2014TRANSCRIPT
2009
• Dalhousie dal.ca web revitalization project kicks off.
• October: from among 7 vendors over a period of 2 months, selected Day CQ to publish dal.ca.
• so did Adobe—for adobe.com.
where we were (2009)
• 150 websites hosted on legacy CMS (Serena Collage, EOL announcement 2008)
• 150 additional websites deemed “core” to Dal’s brand hosted on a mix of systems
• dated (2004) design
• web governance needed to be updated
where we wanted to go
• new performance & governance framework
• new CMS for all* dal.ca sites (migrate 300 sites)
• new design / IA / UX
• new publications (program pages for prospective students)
2010
• October: dal.ca main site relaunched on CQ with first 7 sub-sites, in new design.
• also in October…
…this happened.
fast-forward 2 years…
formerly known as…
• Experience Manager = CQ + Scene7
• Analytics = Omniture SiteCatalyst
• Target = Test&Target
• Campaign = Neolane
• Social and Media Optimizer are essentially new
the CMS solution space
“Digital Marketing Titans”
• IBM
• Oracle
• Salesforce
• Adobe
what is CQ/AEM for?
• “Organize, manage, and deliver creative assets and other content across digital marketing channels”
product modules
• Digital asset management
• Web content management
• Social communities
why we chose CQ
• Needed enterprise-class system (100s of websites, 10s of 1000s of pages)
• Concern that higher-ed niche systems weren’t as powerful and wouldn’t stay current
• Lack of Microsoft/.NET expertise at Dal (2009)
• Authors wanted a much-improved experience
CQ: technology stack
CQ: servers
CQ: development
CQ: authoring
CQ: administering
CQ: organizational fit• Organizations that have large amounts of
structured content to deliver online
• Local: Dalhousie, New Brunswick
• Media: Newsweek, Vanity Fair
• Organizations that have multi-channel/international publishing needs
• Hyatt, McDonalds
“Why Not Adobe WEM?”
• Adobe the company is hopelessly disorganized
• CQ is a developer's playground
• Adobe's suites are mostly mythical
where we are now
• 301 sites on CQ (234 mobile-compatible)
• 106 sites being migrated to CQ
• 72 sites being built with CQ
• wait-and-see on DAM and SoCo modules
