hacking kickstarter - marketing tips for your campaign

Hacking Kickstarter

Never done a Kickstarter project

Marketing aspects are similar to a startup

Me

• Moved to Israel two years ago• Marketing team at Wibiya / Conduit• Growth at lool ventures• Built Mapped In Israel• Contribute at Business Insider / TechCrunch

Tweet me @benln

http://bit.ly/STXvyF

Inspiration

Inspiration

Main focus:Facebook Direct traffic (primarily via email) Twitter Kickstarter Blogs

Top referrers

Blogs

• Relevance• Readership• Relationships • Reach

Research

• Find 10 Kickstarter projects similar to yours• Make a list of press, tweets, mentions

Blogger Reachout

• Find relevant writer• Find email using Rapportive (will explain after)• Come up with an angle, provide value• Very short email• Follow up using Rapportive

Rapportive

• Browser plugin for Gmail• Find anyone’s email in the world• Connect easily on social networks

Blogs

• Ask– Post in newsletter– Facebook page– Twitter feed– Any other channel they use

Your contacts

• Export contacts from Gmail– Influencers (Klout)– In-the-know friends– Acquaintances

• Different email to each group

Friends• Create a Facebook group• Host a party• Share the insider information• Make them a part of the team

Landing page

• Keep it simple• Maximize sharing on Facebook

Tools

• Zirtual • Boomerang • Mailchimp• Custom Kickstarter dashboard

Connect

• Email: b@langonline.com• www.BenLang.me @benln Ben Lang

Questions?