hacking kickstarter - marketing tips for your campaign
DESCRIPTION
Here's a list of marketing tricks for your Kickstarter campaign. Tips on how to reach out to bloggers, attract press and generate maximum buzz around your Kickstarter campaign. Inspired by Mike Del Ponte's campaign with Soma.TRANSCRIPT
Hacking Kickstarter
Never done a Kickstarter project
Marketing aspects are similar to a startup
Me
• Moved to Israel two years ago• Marketing team at Wibiya / Conduit• Growth at lool ventures• Built Mapped In Israel• Contribute at Business Insider / TechCrunch
Tweet me @benln
http://bit.ly/STXvyF
Inspiration
Inspiration
Main focus:Facebook Direct traffic (primarily via email) Twitter Kickstarter Blogs
Top referrers
Blogs
• Relevance• Readership• Relationships • Reach
Research
• Find 10 Kickstarter projects similar to yours• Make a list of press, tweets, mentions
Blogger Reachout
• Find relevant writer• Find email using Rapportive (will explain after)• Come up with an angle, provide value• Very short email• Follow up using Rapportive
Rapportive
• Browser plugin for Gmail• Find anyone’s email in the world• Connect easily on social networks
Blogs
• Ask– Post in newsletter– Facebook page– Twitter feed– Any other channel they use
Your contacts
• Export contacts from Gmail– Influencers (Klout)– In-the-know friends– Acquaintances
• Different email to each group
Friends• Create a Facebook group• Host a party• Share the insider information• Make them a part of the team
Landing page
• Keep it simple• Maximize sharing on Facebook
Tools
• Zirtual • Boomerang • Mailchimp• Custom Kickstarter dashboard
