gwc14: toby beresford - "zoopla gravity: orbit strategy"

GAMIFICATION WORLD CONGRESS 2014

Orbit strategy How Zoopla uses gamification for pull marketing

GAMIFICATION WORLD CONGRESS 2014

Top brands pull their customers into orbit

GAMIFICATION WORLD CONGRESS 2014

Orbit strategy is a gravitational field that attracts customers into orbit around their brand.

GAMIFICATION WORLD CONGRESS 2014

Keeping customers in orbit makes it easy for them to purchase

GAMIFICATION WORLD CONGRESS 2014

For an orbit strategy you need an engagement platform to:

“engage  customers  outside  the  purchase  process  and  deliver  value  beyond  the  products  being  sold.”                        Mark  Bonchek  

GAMIFICATION WORLD CONGRESS 2014

Zoopla Property Power 100

GAMIFICATION WORLD CONGRESS 2014

Weekly repeat engagement

GAMIFICATION WORLD CONGRESS 2014

Individual performance tracking

GAMIFICATION WORLD CONGRESS 2014

Q&A

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Thanks – @tobyberesford