gwc14: toby beresford - "zoopla gravity: orbit strategy"
DESCRIPTION
Toby Beresford talk's presentation at Gamification World Congress 2014TRANSCRIPT
GAMIFICATION WORLD CONGRESS 2014
Orbit strategy How Zoopla uses gamification for pull marketing
GAMIFICATION WORLD CONGRESS 2014
Top brands pull their customers into orbit
GAMIFICATION WORLD CONGRESS 2014
Orbit strategy is a gravitational field that attracts customers into orbit around their brand.
GAMIFICATION WORLD CONGRESS 2014
Keeping customers in orbit makes it easy for them to purchase
GAMIFICATION WORLD CONGRESS 2014
For an orbit strategy you need an engagement platform to:
“engage customers outside the purchase process and deliver value beyond the products being sold.” Mark Bonchek
GAMIFICATION WORLD CONGRESS 2014
Zoopla Property Power 100
GAMIFICATION WORLD CONGRESS 2014
Weekly repeat engagement
GAMIFICATION WORLD CONGRESS 2014
Individual performance tracking
GAMIFICATION WORLD CONGRESS 2014
Q&A
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Thanks – @tobyberesford