guy hanson jump october 2012
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The New Equation for Deliverability: EQ = D3
Guy HansonDirector, Response Consulting, EMEA
About Return Path
Return Path is the worldwide leader in email intelligence. Our
solutions maximise the performance and accountability of email while protecting users
from spam and other abuse.
Why do my good emails
get blocked?
ISPs use your sender reputation to make filtering decisions. A poor reputation means, your email will get blocked.
Email Filtering Decisions
IP Address Permanence
Spam Complaints
Unknown Users
Infrastructure
Spam Traps
Subscriber Engagement
Sender Reputation Metrics Remain Essential
Source: Return Path Senderscore Benchmark Report June 2012
Impact of Reputational Factors
Check Your Score (www.senderscore.org)
The Increasing Importance of Engagement
A Sea-Change in Thinking
The Email Intelligence Dashboard
Subscriber Engagement in Action
Inbox Placement & Read Rates
Subscriber Behaviour
Subscriber Behaviour
Other Hot Topics: Sending Times
Other Hot Topics: Subject Line Symbols
Other Hot Topics: Discounting
25% Off at Warehouse, 10% Off at Boden & 20% Off at Clarks
Top Fashion Deals Including 50%
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85% Off a set of Make- Up Brushes
The Relationship
Between Metrics & ROI
An Illustration of Email ROI
The New Equation for Deliverability: EQ = D3
Guy HansonDirector, Response Consulting, EMEA
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