guy davis marketing communications overview

guy davisMARKETING COMMUNICATIONS

Corporate Overview

3

A Few Highlights

Approximately 500,000 square feet of office space in six locationsLocations include:

Dallas, TXFrisco, TX

Melbourne, FLMonroe, LA

Denver, COSan Diego, CA

Nearly 2,000 mortgage professionals on staff or available

Executive team experience at Fannie Mae, Freddie Mac, Wells Fargo, JPMorgan Chase, Bank of America, Castle Peak, First Franklin, Morgan Stanley, Saxon, Washington Mutual,

First American, LPS and others

17

CROSSMARK was engaged to reset Frito-Lay’s entire salty

snack section at Wal-Mart stores nationwide in six weeks.

Before you could say “R - R - R - Ruffles Have Ridges,”

CROSSMARK was on the job.

Utilizing the CROSSMARK

field support team, real-time

set information was delivered to

Frito-Lay daily. Collaborating

closely with Frito-Lay personnel,

CROSSMARK representatives worked

the snack aisles in Wal-Mart stores

after peak hours. By the sixth week,

nearly 3,000 stores had been successfully

set, meeting Frito-Lay and Wal-Mart’s

expectations.

Faster resets translate to less disruption

in-store, higher sales, pleased store

managers, and happy customers!

It’s safe to say that CROSSMARK

helped Frito-Lay and their customers

“get their smile on!”

FRITO-LAYCrunch Time! Resetting

Wal-Mart’s Snack Section

CM PortfolioOffset 1/6/07

6:54 PM Page 16

24

Each week a team of 450 full-time CROSSMARK retail representatives are solely focused on the success of the Wal-Mart notebook program. Theycomplete a variety of tasks, including placing demomodels, signs and fact tags, performing audits toensure compliance, and making sure that all storesare set to the most up-to-date modular. The representatives also spend time with the ElectronicsDepartment Manager reviewing the specifics of new

models so that they can assist Wal-Mart customersin making educated purchases. Managed from the CROSSMARK offices in Bentonville,Arkansas, and deployed at Wal-Mart stores nation-wide, the retail representatives cover all stores withinfive days. Their focus and attention helps ensurethat Wal-Mart customers have a pleasant experiencein the store and an easier time choosing the note-book computer that is right for them.

CROSSMARK’s retail team performs 1.3 million retail hours

at Wal-Mart annually.�

Each week, CROSSMARK’s team performs 85,000 retail tasks at Wal-Mart,

totaling 4.4 million tasks each year.

WAL-MARTHelping Consumers BecomeComputer Savvy

CM PortfolioOffset 1/6/07 6:55 PM Page 24

HEROES & HOPE SPONSORS

HEROES & HOPEHOPE

Award-winning marketing

communications executive

with proven track record in

driving sales and achieving

increased awareness for

organizations and corporate

clients. Recognized as an

innovative corporate

communicator with expertise

in marketing, public relations,

advertising, website devel-

opment, special events and

conferences, internal and

external communications,

social media, and marketing

collateral. Clients include

St. Jude Medical, Wingspan

Portfolio Advisors, HIT

Entertainment, Frito-Lay,

Children’s Medical Center,

Disney, Scholastic, PepsiCo

and others. Recipient of more

than 65 marketing and

communications awards.

guydavis1@msn.com

972.335.6583