guiding stars® social media case study
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Google Profile http://www.google.com/profiles/my.guidingstars
Social Media Case Study by Jaica KinsmanMay 29, 2009
Guiding Stars Social Profiles
Managing Twitter
Tweet Laterwww.tweetlater.com- AutoFollow
HootSuite www.hootsuite.com- Manage multiple accounts- Manage multiple editors- Pre-schedule tweets- Track click-throughs on
links
Tweetie (iPhone app)- Manage multiple accounts- Monitor buzz while on-the-go
Twitter Page http://twitter.com/GuidingStars
Types of Tweets
1. #GSrecipeMondayTweet a Guiding Star rated recipe every Monday at 11am EST
2. Tweet links on health news and trends2-3 non-Guiding Stars related content per week (quality over quantity)
3. Post cool stuff that Guiding Stars is doing in the news (Only the cool stuff)
4. @replies, DMs and RTs- Respond to questions and
comments- Thank people for retweets
and mentions
5. Initiate conversations with health leaders and potential partners
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Twitter Page http://twitter.com/GuidingStars
Monitoring Twitter
1. Netvibes
2. TweetDeck
3. Tweetie
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Facebook Public Profile (Fan Page)
1. Flickr Badge pulls in photos from Flickr account http://www.flickr.com/photos/guidingstars/
2. Favorite Pages – Fan Facebook pages of organizations and businesses we partner with
3. Use Notes app as a blog – Users can comment on posts and subscribe to the RSS feed
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Facebook Fan Page http://www.facebook.com/pages/Guiding-Stars/58591974041
Guiding Stars Street Team – Private Facebook Group
LinkedIn Group http://www.linkedin.com/groups?about=&gid=1802781&trk=anet_ug_grppro
LinkedIn Group
1. Build Community of Professionals
2. Post Articles and Create Discussion Topics
3. Import Twitter RSS feed into News section
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Twitter Followers = 731
Facebook Fans = 191
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