guiding stars® social media case study
DESCRIPTION
Jaica Kinsman, Web Community Specialist at Guiding Stars Licensing Company addresses how jumping into social media can help you create a buzz, listen to and build your community, establish "street teams," and get your colleagues online. She's been using social media to build awareness and knowledge about the popular Guiding Stars program. From MMA 2009 Seminar: Social Media Strategies: You're tuned in and logged on. Now what?TRANSCRIPT
Google Profile http://www.google.com/profiles/my.guidingstars
Social Media Case Study by Jaica KinsmanMay 29, 2009
Guiding Stars Social Profiles
Managing Twitter
Tweet Laterwww.tweetlater.com- AutoFollow
HootSuite www.hootsuite.com- Manage multiple accounts- Manage multiple editors- Pre-schedule tweets- Track click-throughs on
links
Tweetie (iPhone app)- Manage multiple accounts- Monitor buzz while on-the-go
Twitter Page http://twitter.com/GuidingStars
Types of Tweets
1. #GSrecipeMondayTweet a Guiding Star rated recipe every Monday at 11am EST
2. Tweet links on health news and trends2-3 non-Guiding Stars related content per week (quality over quantity)
3. Post cool stuff that Guiding Stars is doing in the news (Only the cool stuff)
4. @replies, DMs and RTs- Respond to questions and
comments- Thank people for retweets
and mentions
5. Initiate conversations with health leaders and potential partners
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Twitter Page http://twitter.com/GuidingStars
Monitoring Twitter
1. Netvibes
2. TweetDeck
3. Tweetie
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Facebook Public Profile (Fan Page)
1. Flickr Badge pulls in photos from Flickr account http://www.flickr.com/photos/guidingstars/
2. Favorite Pages – Fan Facebook pages of organizations and businesses we partner with
3. Use Notes app as a blog – Users can comment on posts and subscribe to the RSS feed
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Facebook Fan Page http://www.facebook.com/pages/Guiding-Stars/58591974041
Guiding Stars Street Team – Private Facebook Group
LinkedIn Group http://www.linkedin.com/groups?about=&gid=1802781&trk=anet_ug_grppro
LinkedIn Group
1. Build Community of Professionals
2. Post Articles and Create Discussion Topics
3. Import Twitter RSS feed into News section
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Twitter Followers = 731
Facebook Fans = 191