guide to growing your business and finding success with new tlds by anand vora
Post on 11-Apr-2017
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Guide to growing your business and finding success
with new TLDS
Its been more than 2 years…The Internet hasn’t broken!
Hostingcon India 2015
Brands+ Marquee Users + Us
Hostingcon India 2015
Abc.xyz
Lily.camera
Driftaway.coffee
Crisp.clothing
Ronaldo.academy
Its been more than 2 years…The Internet hasn’t broken!Brands have started to use their own TLDsMarquee users have started to pop upWider awareness and usage is being undertaken
Hostingcon India 2015
Its been more than 2 years…The Internet hasn’t broken!Brands have started to use their own TLDsMarquee users have started to pop upWider awareness and usage is being undertakenSEO results are looking better and better for new TLDs
Hostingcon India 2015
By the NumbersTotal New Domains Registered 10.5 MillionNew gTLDs 833New gTLDs Available to General Public 450+Donuts Registrations 2 MillionTotal Donuts TLDs Available to Public 191
Hostingcon India 2015
*Source: nTLDStats
Donuts and Overall Global Registration Trend
15-20%
10-15%
2%
41%
> 1%
Hostingcon India 2015
Why are we here?
Because domain names are not sexy, YET!
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How are we getting out of this?
Bringing sexy back to domain names!
Hostingcon India 2015
Seize the opportunity
650+ new
products!
New Partners
& Services
New Custom
ers
Current Customer Base
New Core Competenci
esInnovati
on & Targete
d Marketi
ng
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Current Customer BaseTake an inventory check of your current customer baseIdentify top 3-4 industries or verticals your customer base belongs toFind new TLDs that work for those verticals Bundle these TLDs with VAS Upsell this bundle to the customer
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New Customer AcquisitionIndustry specific AssociationsGovernment lists (Chamber of commerce)Facebook groupsTrade shows
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New Partners- VASIndustry Specific TemplatesPartnership with relevant service and product providerSmart Search Responsive web designSocial media and Google Ad partnership
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Innovative and Targeted MarketingBuild your brand to be the go to person for the specific verticalsUndertake hyper targeted marketing to these verticalsMarquee UsersTarget Start-up Community and Hubs
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You are not alone: What will we do for you
Drive end user education and awarenessHelp you integrate smart searchMarketing toolkit Social Media engagement platform Co-marketing
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2016 Marketing & PR Initiatives
Hostingcon India 2015
2016 Marketing & PR Initiatives
Broader Education and AwarenessAdoption and
Retention of New TLDs
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Overview
CONSUMER ADVERTISING
Trade Shows
Increased PR Outreach
Speaker Program
Social Media Advertising
Verticals
Domain Industry
Specialty (INTA)
Press Releases
Media
Verticals
Tech
Naming
Verticals
YouTube
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Take Away
Opportunity is there but we need to work
together!!
Education & Awareness Unbiased Search Co-Marketing
* use begets use *
Hostingcon India 2015
Anand VoraDirector of Business Development
anand@donuts.emailwww.donuts.domains
@voraanand
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