guerrilla marketing 101 - creating buzz for your brand

Guerrilla Marketing 101-

Creating Buzz For your

Brand

@MarisaSergi

What is Guerrilla

Marketing?! -No, it is not monkey themed marketing! (from my little cousin)

-Innovative, Unconventional, and Low-Cost Marketing Techniques

Aimed at Obtaining Maximum Exposure for a Product.

-Tactics I've Learned to be Effective While Building RedHead Wine

-Practical Tips and Tricks to Elevate Your Business!

What to expect from

me:

Who am I?!

-3rd Generation Winemaker

-Cornell University Graduate c/o '15

-CEO / Founder of RedHead Wine / Brands

Marisa Sergi

- Appreciate the importance of having a story to tell since customers more than ever

love having a narrative or story that is attached to products they buy

- “Authenticity” is important to today’s consumer

It’s important that each business can answer the following questions:

What is your company’s elevator pitch?

What’s special/point of difference about your company or product?

What perception do you want people to have about your product?

“Every minute of every day is a selling opportunity”

Mark Cuban from Shark Tank

“More than 60 percent of customers say that a known, trusted brand influences their

purchase decision”

Research from Barron’s and Yankelovich

Authenticiy = Sales

Get a vanity tag for your car - think of it as a

rolling billboard!

Put a discount code on the back of your business card (something

like $5 off your first order and the url for your website).

Stickers- Millennials Love These:

Get T-shirts with your logo/tag line so that you can take full

advantage of having your family, friends and customers act as

ambassadors for your product/company. You can also use them as

an inexpensive way of thanking folks who help you build your

business.

Get note cards with your logo and tag line that you can use for

hand-written thank you notes and for reaching out to your fans.

Share your story with your college alumni magazine or website.

+ =

Maximize your website and social media as a way of raising your

profile and building your community of fans and a great way to

collect email addresses.

Contests can be a great way of reaching out to people. Whether

the prize is a T-shirt, a mug or some other low-cost item, it’s a way to

engage people with what you’re doing

&

Reach out to local public and independent high schools to see if

they’re looking for participants/speakers for Career Day.

Contact the marketing/entrepreneurial departments at local

colleges to see if they would like to have you as a guest speaker

Check out the local service organizations (Kiwanis, Rotary, Lions)

to see if they’re looking for speakers for the upcoming year

Guest Write for an Online or Print Magazine

Keep your eye open for ways to promote your product with local

and national celebrities. Sometimes it’s as simple as responding to

a newspaper question, “What would you give LeBron James for his

21st birthday?” with the gift of your product.

Don’t overlook opportunities for local and national product

placement - whether it’s in a storefront display or a major motion

picture as Mental Floss did w/ a Cameron Diaz movie or the panel of

a milk carton of a local dairy

Take full advantage of all local and national media channels (radio,

TV newspaper and magazines, podcasts) as they’re often looking

for opportunities to tell business stories.

Local Business Associations- DOYO Live, Youngstown Business

Incubator are essential- join one or all

Keep your eye open for partnerships that make sense! The answer

will always be “no” unless you ask.

Reach Out to Bloggers and to pay, give free product

Look for opportunities to appear on the op-ed pages of local papers

by writing columns such as “Why I Started My Business in

Youngstown” or whatever area you live in.

Take advantage of opportunities where large groups of people

who are a fit with your demographics - street fairs, sporting events,

art shows - to sample or be introduced to your product.

Whether it’s “Drink Wine Day” or “Mother’s Day”, look for ways to

take advantage of chances to linking your promotional efforts with

special celebrations.

Advertise on Grocery Carts- too expensive? Negotiate with the

Owner!

=+

Use Facebook LIVE

Use the Power of your Network: LinkedIn

Partner with Charities that Make Sense to your Business

Contagious - Why Things Catch On by Jonah Berger, a Marketing

Professor at the Wharton School at the University of Pennsylvania.

Book Recommendation:

Sweet & Spicy Questions,

Welcomed.

Preferably Sweet.

Thank you!

For Life's Sweet

& Spicy Moments

Contact: Marisa@RedHeadWine.us

@RedHeadWine / @MarisaSergi