growing interest in pinterest

Growing Interest In

Bob BertschNDSU Agriculture Communication

What Is Pinterest?Pinterest is an image and video sharing site built around the interest graph.

Why All The Interest?• Reached 10 million unique monthly visits faster than

all but one site (comScore)

• Audience is 80% women (Google Ad Planner)

• Activity connected to Facebook Timeline

• Users spend 98 minutes per month on Pinterest , 3rd behind Facebook (7 hrs.) and Tumblr (1.5 hrs) (comScore)

• 3.6% of all referral traffic in January 2012 came from Pinterest, as much as Twitter (Shareaholic)

Using Pinterest

Demo

Pinterest in Education?Farms & Rural America, Food & Agriculture - http://pinterest.com/mpaynknoper/farms-rural-america-food-agriculture/

Pinterest in Education?Bugs: The Good, the Bad and the Ugly - http://pinterest.com/urbangarden/bugs-the-good-the-bad-and-the-ugly/

Pinterest in Education?Easy, Healthy Everyday Recipes –http://pinterest.com/alicehenneman/easy-healthy-everyday-recipes/

Curation and Collaboration

• Effective curation involves filtering and providing context• Organize your boards to allow followers to filter• Be selective when repinning. Know what the pin is

linked to.• Add comments. What value are you adding when

you pin?

• Consider collaborative boards• Subject matter boards for CoPs or program teams• Issues boards for clients and/or stakeholders• Other ideas?

Keep the Conversation Going

• Pin2Learn Board - http://pinterest.com/ndbob/pin2learn/

• Bob Bertsch• robert.bertsch@ndsu.edu• http://www.twitter.com/ndbob