an interest in pinterest
DESCRIPTION
A presentation on why Pinterest is becoming important for marketing and communication.TRANSCRIPT
Pinterest is a “virtual pinboard” that allows you to save and categorize images you find around the web
It also lets you browse other people’s virtual pinboards too helping you to find new stuff
… and everbody’s pinning everything
Recipes
Recipes Fashion
Recipes Fashion
Recipes Fashion
Recipes Fashion
Recipes Fashion
Recipes Fashion
I could go on….
Pinterest is growing phenomenally too
US data only
Generic Stock Photo Man says….
“Collecting pretty pictures is all well and good but I am busy running a marketing department. You told me to read blogs and I did, you told me to tweet and I am, and now you’re telling me I need to ‘pin’ too? “I’ve got four frickin’ arms and I still don’t have enough time!”
Actually, Mr Generic Stock Photo Man with four arms, there’s a business case for Pinterest
A number of brands including Gap, Southwest Airlines, Unicef and General Electric have created their own Pinterest profiles
It’s also becoming known as a high traffic source to external sites…
Generic Stock Photo Man says….
“OK, I’m sold. We need to create a brand presence on Pinterest and make our content ‘pinable’. “How do we do it properly?”
1. Create a Pinterest profile
1. Create a Pinterest profile
It’s currently by invite only but if you ask someone nicely they’ll probably send you one
2. Add engaging images
2. Add engaging images
Look at Whole Foods’ engaging images. Nom nom!
3. Include useful content
Chobani includes recipes on how users can use its products differently. Useful and engaging Ht Hubspot
4. Be innovative Clothing retailer, Lands’ End Canvas ran a competition asking entrants to scan the company’s retail store and create pinboards from their cloths
5. Be Pinnable Pinterest is a great source of traffic back to a site. To help people do that add the Pinterest ‘pin it’ button to your images on your website
