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1OTB07/05/2018
GROUP PROFILE
2OTB07/05/2018
GROUP OVERVIEW
Founded and chaired by Renzo Rosso,
the group embodies his entrepreneurial
spirit.
OTB is dedicated to pushing the
boundaries of fashion and lifestyle,
offering a portfolio of globally recognized
brands to a new breed of consumers -
those who challenge traditional
perceptions and believe in individuality
and authenticity.
Our mission, in the words of Renzo
Rosso, is to “build not the biggest, but
the most alternative fashion group.”
Standing for “Only The Brave,” even the
name OTB echoes the group’s vision
and values.
OTB is an international fashion group, consisting of iconic brands Diesel, Maison Margiela, Viktor&Rolf,
Marni, Paula Cademartori, and state-of-the-art companies Staff International and Brave Kid.
The Group > Group Overview
3OTB07/05/2018
After creating Diesel in 1978,
Renzo Rosso acquired complete
control of the brand in 1985,
surrounding himself with an
international team of designers,
and turning Diesel into a globally
recognized brand.
In the early 2000s, he started
building a portfolio of iconic
fashion brands and one-of-a-kind
companies.
In 2000, he acquired Staff
International, a symbol of Made
in Italy, which holds production
and distribution license
agreements with brands
including Dsquared², Just
Cavalli,
HISTORY
Maison Margiela (and its
contemporary line MM6),
Marni Men, and Vivienne
Westwood.
In 2002, Renzo Rosso
became majority shareholder
of Maison Margiela.
In 2008, Viktor&Rolf joined
the group, followed by Marni
in 2013 and by Paula
Cademartori in 2016.
In 2011, Brave Kid was
created, capitalizing on 30
years of experience in
childrenswear production and
distribution. Today the
company holds license
agreements with Diesel,
Marni, Dsquared², John
Galliano, and Trussardi
Junior.
The Group > History
4OTB07/05/2018
KEY MILESTONES
1978 2000 2002 20081985
Renzo Rosso
founds the brand
Diesel
2013
Renzo Rosso
takes full control of
Only The Brave
becomes majority
shareholder of
The group
Only The Brave is created
Only The Brave becomes
majority shareholder of
The Only The Brave Foundation,
a not-for-profit organization, is born
is created
Only The Brave
changes its name to
OTB acquires
2010
Only The Brave opens its new
headquarters
built on the principles of eco-compatibility
Renzo Rosso
acquires
2011
The Group > Key Milestones
2012
OTB engages in the
restoration of
Venice’s Rialto
Bridge
2016
OTB becomes
majority shareholder of
5OTB07/05/2018
GROUP ORGANIZATION
The Group > Group Organization
6OTB07/05/2018
OUR MISSION IS TO
BUILD BRANDS FOR A NEW BREED OF CONSUMERS
ENABLING DEVELOPMENTCHALLENGING CONVENTION
FOSTERING CREATIVITY
The Group > Mission
Unique and daring, iconic and innovative, we assemble
like-minded brands appreciated by savvy and
unconventional individuals who express themselves
through fashion.
As a corporate group, we provide resources to facilitate
the long-term growth of our brands and companies, while
contributing to the social and economic dynamics in the
countries where we operate.
Creativity is at the heart of everything we do. That’s why
we approach things differently, create a culture of
innovation, and consistently inspire and cultivate creative
minds.
7OTB07/05/2018
A DIVERSE BRAND PORTFOLIO
A WIDE DISTRIBUTION NETWORK
The Group > Competencies
INNOVATIVE MARKETING CAPABILITIES
EXTENSIVE PRODUCTION KNOW-
HOW
A GROUP WITH STRONG COMPETENCIES
8OTB07/05/2018
Diesel has long been a leading pioneer in denim and casual
fashion, known for leading the trends in the industry while
retaining its DNA. In recent years Diesel has evolved into the
world of premium casual wear, a true alternative to the
established luxury market.
Through its journey, Diesel’s philosophy is the same as when
Renzo Rosso created it in 1978: he envisaged a brand that
stands for passion, individuality and self-expression.
Diesel thrives on change: every new product derives from a
process of enormous creative freedom, ensuring constant
innovation. Brand lineup includes Diesel, Diesel Black Gold and
Diesel Kid.
Diesel is not just about apparel and denim: it’s a lifestyle, which
has been interpreted through partnerships with industry leaders
to develop watches and jewellery (with Fossil), eyewear (with
Marcolin), fragrances (with L'Oréal) and a complete Living
Collection (furniture with Moroso, lighting with Foscarini, kitchen
with Scavolini, tableware with Seletti, wooden flooring with Berti,
ceramic tiles with Iris).
Diesel is a truly global company, present in more than 80
countries with 5,000 points of sale, including over 275 mono-
brand stores.
DIESEL
Our Companies > Diesel
9OTB07/05/2018
DIESEL TIMELINE
19791978 1989 19961991 20081985 2007 2010 2013
Sales top $5M
and Renzo Rosso
becomes sole owner
Beginning of international
marketing strategy with ‘Guides
for Successful Living' campaign
seriesLaunch of a new, premium
line extension called
Renzo Rosso
founds Diesel
First menswear
collection created
Women’s collection launched.
Diesel continues to expand its
worldwide presence
First flagship stores
in New York,
Rome, London
Diesel’s 30th anniversary:
seventeen parties around the
world broadcast live online
Diesel receives Grand Prix Award at
Cannes International
Advertising Film Festival
for the 4th time
1995
Ad “Kissing Sailors”
shatters advertising stereotypes
1997
Launch of first
online store
2012
Renzo Rosso and EDUN’s Ali and Bono
Hewson
join forces to further apparel trade and
development in Africa under the name
Diesel
launches
Our Companies > Diesel
2015
Diesel celebrates
30th anniversary in
Japan with a see-now-
buy-now runway show,
and a photo project with
Terry Richardson
1 0OTB07/05/2018
MAISON MARGIELAMaison Margiela is a fashion house founded in 1988 by Belgian
designer Martin Margiela. The Paris-based house creates
clothes according to the uniquely unconventional principles
imagined by Martin Margiela himself, a philosophy in which
deconstruction and heritage go hand in hand to create designs
that showcase fashion as an art of meaning rather than a cult of
personality. Maison Margiela crosses the fashion spectrum from
its ‘Artisanal’ collection, which has held the “Haute Couture”
appellation since 2012, through ready-to-wear and accessories.
John Galliano was named Creative Director of the house in
2014, bringing his sense of spectacle and creative mastery to
the unique ethos of Maison Margiela. Whilst developing his own
vision for the house, John Galliano has entirely respected the
Martin Margiela state of mind, creating a fascinating organic
process.
Daring and ambiguous, the Maison designs Haute Couture,
women’s and men’s ready-to-wear, small leather goods,
footwear, fine jewelry, fragrances, interior design and MM6, its
contemporary line.
Maison Margiela has developed a strong online retail presence
and boutique network worldwide through signature store design
and exceptional customer experience. The brand is present in
key department and multibrand stores throughout Europe, the
US, and Asia.
Our Companies > Maison Margiela
1 1OTB07/05/2018
MAISON MARGIELA TIMELINE
19941988 1998 2008 201020021997 2000
Founding of the
Maison,
headquartered in
Paris
Birth of Margiela’s AIDS T-
shirt.
A percentage of sales
is donated to
French organization
“AIDES”
Launch of MM6,
women’s
contemporary line
First men’s collection
(SS99)
Opening of the first
Maison Margiela store
in Tokyo
acquires Maison
Margiela
Launch of
line ‘12’– fine
jewellery
collection
Launch of line ‘3’
– collection of fragrances,
with its first scent
(untitled)
Opening of the
Paris first store
2005
Launch of
lines ‘11’ & ‘22’
– collections of
accessories and shoes
for women and men
2006
The ‘Artisanal’ line becomes
Haute Couture
‘20’ The Exhibition:
a celebration of the
Maison’s first 20 years,
at MOMU, Antwerp
Maison Margiela is
H&M’s guest designer,
launching the ‘Re-
edition’ collection
2012 2014
John Galliano becomes
creative director
of the house
Our Companies > Maison Margiela
2015
Opening of
Maison Margiela
flagship store in
Milan
First women’s
ready-to-wear
‘Défilé’
collection
(SS89)
1 2OTB07/05/2018
MARNIFounded in 1994 , Marni built its success on an elusive yet
distinctive design signature that celebrates individuality. The
label’s visual language speaks of graphic rigor and
unconventional detailing, and it pushes the subtle and
subversive boundaries of function and proportion.
More than anything else, Marni is an avant-garde spirit that
juxtaposes artistic inventiveness, contrasting fabrics,
sculptural shapes and limitless creativity to craft a new,
quirky elegance.
In an ongoing dialogue with the art world, Marni involves
artists, both established and up-and-coming, in special
projects for both retail and product initiatives.
Marni’s core business focuses on women’s ready-to-wear,
bags and shoes, however it also offers menswear and
accessories, in addition to Bijoux, eyewear, childrenswear
and fragrances.
Since 2000, Marni has developed a strong retail presence
offline and online (where it pioneered e-commerce). The
brand's flagship stores and shops-in-shop are as
innovative, unique and unconventional as the clothes on
display.
2016 saw founder and creative director Consuelo
Castiglioni step down after over 20 years, and the
appointment of new creative director Francesco Risso.
Our Companies > Marni
1 3OTB07/05/2018
MARNI TIMELINE
1994 2001 2002 20072006 2010 2012 20132000
Marni launches
with a
Fall-Winter
Collection
First boutique
in Milan
First retail
opening in
Shanghai
Launch of the
first Marni
perfume
Opening of first London
boutique
First boutiques in
NY Soho,
Paris Avenue Montaigne
and Tokyo Aoyama
First collaboration
with
an artist: Richard
Prince for S/S 2007
First participation at Milan’s
Salone del Mobile with the
project “Wooden Beacons”
in collaboration with
Matteo Thun
Collaboration with
H&M for the
“Marni at H&M”
collection
Opening of
new showroom in
Milan
1999
First
Accessories
Collection
Set-up of Marni Japan
Launching of Marni’s Virtual
Store
Our Companies > Marni
acquires Marni
2014 2015
To celebrate its 20th anniversary Marni
launches a series of international events
called ‘Marni Prisma’
Birth of the iconic Trunk
Bag
Opening of the Marni
boutique in Milan
Marni introduces its
first advertising
campaign
2016
Opening of the
first Marni Flower
Café in Umeda
Hankyou
department store
in Osaka, Japan
Marni’s creative direction
entrusted to Francesco
Risso
1 4OTB07/05/2018
PAULA CADEMARTORIPaula Cademartori is a luxury accessories brand founded in
2010 by the Italian-Brazilian designer. According to her
sleek, sophisticated sense of style, true luxury is in the
detailing, in the keen study of textures, colors and hardware
– as shown in the metallic buckle that is the brand’s
signature.
Trained in industrial and jewelry design, Paula Cademartori
has shaped a creative universe from her personal creative
vision, influenced by her deep passion for art, design, and
craftsmanship. These inspirations contributed to defining
the brand’s identity and its high-level international
positioning.
Along with the must-have handbags, Paula Cademartori
offers a wide variety of shoes, clutches, small leather
goods, and a capsule of extremely elaborate and graphic
textiles – all Made in Italy.
Its headquarters is situated in the heart of Milan and the
brand is currently distributed in exclusively selected points
of sale worldwide.
Paula Cademartori’s mission is to create exclusive design
objects to own and cherish forever- timeless and iconic yet
always functional and versatile.
Our Companies > Paula Cademartori
1 5OTB07/05/2018
PAULA CADEMARTORI TIMELINE
20142011 2015
Inauguration of Paula
Cademartori Headquarter in
the center of Milan,
Via Borgogna 3
2010
launches her namesake brand with
the Spring/Summer 2011
Collection
Launch of “Les Minaudières”
and Footwear collections
First Paula
Cademartori’s
Fall/Winter 2012
presentation in the
official
calendar of CNMI
2016
“Kartell à la Mode by Paula
Cademartori” collaboration
Worldwide distribution in
selected points of sales
like10 Corso Como, and
online in Moda Operandi,
Luisa Via Roma
Collaboration with Nike,
for the “Nike We Run” in Milan
First partecipation at Milan’s Salone
del Mobile with the design piece
“Paula” in collaboration with Atelier
Biagetti
becomes majority
shareholder
Paula Cademartori
becomes a member of the
“BoF 500”
Our Companies > Paula Cademartori
1 6OTB07/05/2018
VIKTOR&ROLF
Viktor&Rolf is the avant-garde luxury fashion house
founded in 1993 by fashion artists Viktor Horsting and Rolf
Snoeren after graduated from Arnhem Academy of Art and
Design.
Widely recognized and respected for its provocative Haute
Couture and conceptual glamour, the house of Viktor&Rolf
aspires to create spectacular beauty and unexpected
elegance through an unconventional approach to fashion.
Staging signature collections for over twenty years during
Paris Fashion Week – ever since the first Haute Couture
collection in Spring/Summer 1998 – Viktor&Rolf creations
evoke a provocative spirit infused with surreal contrasts.
With Viktor&Rolf Mariage, the house presents its bridal
collection - an exploration of iconic elements inspired by
classic couture influences.
Viktor&Rolf’s luxury products include exclusive eyewear
line Viktor&Rolf Vision, and iconic fragrances featuring
worldwide bestsellers: Flowerbomb, Spicebomb, Bonbon
and Magic.
Our Companies > Viktor&Rolf
1 7OTB07/05/2018
VIKTOR&ROLF TIMELINE
1993 2000 2002 20052003 20081998
Launch of business after winning
Festival International de Mode
et de Photographie in France
First Haute Couture
Show
First ready-to-wear
Collection
First Menswear
Collection
Autumn/Winter 2003
Launch of iconic
“Flowerbomb”
fragrance
2012
Launch of
“Spicebomb” fragrance
becomes majority
shareholderViktor&Rolf sign a global
beauty contract with
L’Oréal1992
Viktor Horsting and
Rolf Snoeren
graduate from ARTEZ
and begin
their collaboration
1996
Viktor&Rolf
on strike campaign Launch of eyewear line
‘Viktor&Rolf Vision’
2006
Viktor&Rolf are
one of the first
luxury designers
to collaborate
with H&M
2013
Viktor&Rolf returns to
haute couture
presenting a tableau
vivant of a Zen garden
Our Companies > Viktor&Rolf
2016
Launch of
Viktor&Rolf Mariage
1 8OTB07/05/2018Our Companies > Staff International
Staff International is a state-of-the-art company
specialized in product research and development,
production and exclusive worldwide distribution for some
of the most iconic prêt-à-porter and advanced
contemporary collections. It currently houses five licenses
in its portfolio: Maison Margiela (and its contemporary line
MM6), Marni Men, Vivienne Westwood, Dsquared² and
Just Cavalli.
Dedicated teams preserve every designer's uniqueness,
individual voice and creative vision.
Staff International produces ready-to-wear, bags, shoes,
and accessories collections, under the “Made in Italy”
hallmark, a guarantee of quality and excellence.
Staff International directly manages commercial
subsidiaries and showrooms in key territories such as
France, United Kingdom, United States, Japan, and
China. Global brand-customized collaborations and joint
ventures with relevant local partners are also integral to
the development strategy of each license.
STAFF INTERNATIONAL
1 9OTB07/05/2018
STAFF INTERNATIONAL TIMELINE
200019911989 1999
Development, production and
distribution of exclusive Lagerfeld
Gallery by Diesel collection
Staff International is the first
acquisition of what later
becomes the group
20111976 2001
Staff International obtains
worldwide
production and distribution
agreement with
Staff International
starts producing
Diesel’s experimental
high-end line
DieselStyleLab
Staff International signs
worldwide production and
distribution agreement
with
Staff International
announces worldwide
production and
distribution for
is created
Staff International signs
worldwide license with
2015
Staff International announces
the signature of a license
agreement for the men’s
collections of
Our Companies > Staff International
2 0OTB07/05/2018
BRAVE KID
A one-of-a-kind company in the industry interpreting the
identity of each of the brands in its portfolio. Thirty years of
experience which started with Diesel Kid, grew with John
Galliano Kids and with the junior line of Dsquared². With
the recent arrival of Marni and Trussardi Junior, Brave Kid
has become a key player of the international
childrenswear market.
Thanks to an organization based primarily on highly
qualified specialists, particularly in design and product
development, Brave Kid promotes and respects the
uniqueness of each brand, transforming it in junior
collections that reflect it, and at the same time providing its
partners with an incredible know-how in distribution and,
more broadly, in the worldwide childrenswear market.
The brands produced and sold by Brave Kid are
distributed in over 50 countries and 1,000 points of sale in
key department stores and leading specialized stores
across Europe, America and Asia.
Our Companies > Brave Kid
2 1OTB07/05/2018
1984 20112008 20131999
Dieselito (later Diesel Kid) is
born, inspired to Renzo Rosso
by his own kids
Diesel Kid becomes a
self-standing
companyBrave Kid is born,
consolidating its know-how in
childrenswear product
development,
production and international
distribution
Production and distribution license
for
John Galliano Kids is signed
Brave Kid signs worldwide production and
distribution agreement with Dsquared²
2015
Brave Kid signs worldwide license
agreement with Trussardi Junior
BRAVE KID TIMELINE
Our Companies > Brave Kid
2016
Brave Kid obtains
worldwide production and
distribution
agreement with Marni
2 2OTB07/05/2018
FOSTERING CREATIVITY
Discovering, supporting, and fostering creativity is at the
core of OTB’s mission. Our group believes in young
talents and has contributed to financing several
initiatives that research and discover new creatives,
such as ITS, the international platform conceived in
2002 to launch and support young creative minds from
all over the world, or ANDAM (National Association for
the Development of the Fashion Arts), the largest
international fashion prize for new fashion designers
created in 1989 and providing not only a cash prize but
also strategic and commercial coaching.
Social Responsibility
SUPPORTING MADE IN ITALY
In 2013, Staff International signed an agreement with
Ifitalia-BNP Paribas Group, granting its best suppliers
easier and speedier access to credit at favored interest
rates, in line with those provided to OTB. The suppliers
eligible to benefit from the program are defined by an
objective rating based on quality of service, reliability in
timing, production and deliveries, and overall partnership
– technical assistance, certifications, etc.
Operation C.A.S.H. (Credito Agevolato-Suppliers Help)
marks the will to tangibly help Italy’s textile industry. This
initiative favors the worthiest partners of the company, and
contributes to the development and improvement of the
overall performance of the Italian industry.
2 3OTB07/05/2018
HEADQUARTERS
Social Responsibility
In 2012 OTB won the bid of Venice’s City Council to
become the sponsor of the restoration of Rialto Bridge with
a contribution of 5 million euro.
This is the first complete restoration of the bridge since it
was built in 1590. The works had minimal impact on the
flow of pedestrians passing through the bridge, and will be
completed by the end of 2016 as planned. The investment
in the restoration will allow to cover the intervention also
on another artistic monument of the city.
RIALTO BRIDGE RESTORATIONOur headquarter is a 64,000m² stimulating environment
built on principles of eco-compatibility and alternative
sources of energy supply, such as solar energy and high
efficiency plants. The building hosts several services for
the employees and their families: a multifunctional
auditorium, a restaurant and a bar, a fully equipped gym,
two outdoor soccer & tennis fields, an indoor field, a
beauty center, and a kindergarten run according to an
innovative pedagogic method which places creativity and
self-expression at the center of its programs.
We developed a food recovery program with Sodexo Italia
and Fondazione Banco Alimentare Onlus to distribute
surplus food from our headquarters cafeteria to people in
need. Only in 2016, ten thousand meals have been
distributed as well as fruits, vegetables and bread, for the
economic equivalent of over 40,000 euro.
2 4OTB07/05/2018
ONLY THE BRAVE FOUNDATION
Only The Brave Foundation is a not-for-profit organization
established by OTB in 2008. As a leading supporter of the
group’s corporate social responsibility initiatives, its
mission is to rebalance social inequality and contribute to
the sustainable development of less advantaged
communities around the world. “Brave Actions for a Better
World.”
Driven by the belief that social entrepreneurship is an
alternative model of development, Only The Brave
Foundation supports many social enterprises in the
implementation of social-environmental solutions,
generating a positive and long-lasting impact on society.
Most of the funds are invested in international projects,
without of course forgetting Italy, in particular the territory
where the group is based.
In 2009, the foundation partnered with Millennium Promise
for the sustainable development of the village of Dioro, in
Mali, with combined interventions in agriculture, education,
health, and infrastructure, carried out with the active
participation of the local community in every phase to
ensure truly sustainable change.
Based on simplified project selection criteria: innovation,
direct social impact and sustainability, Only The Brave
Foundation has invested in about 200 social development
projects around the world, benefiting the lives of over
180,000 people.
Social Responsibility
2 5OTB07/05/2018
COURAGE
Try different perspectivesRESPECT
People come first
EVOLUTION
Make things happen
OTB Careers > Our Values
EXCELLENCE
Raise the bar
OUR VALUES
2 6OTB07/05/2018
OTB CAREERS
At OTB, people care is the first of our concerns. Mutual
respect, collaboration, transparency and integrity are the
recipe of our team spirit and what keeps our relationship with
people special.
We live in a multinational and multicultural environment,
where differences and personal contributions are strongly
valued.
Our managers are trained and encouraged to nurture their
teams: assigning challenging but achievable goals,
recognizing and rewarding top performances, supporting
individual professional growth, allowing the best educational
and professional opportunities within the group, and ultimately
guaranteeing equal opportunities for all.
What makes us unique is our passion for innovation and
creativity. This is why we keep on questioning habits and
continuously expand the boundaries of our imagination. We
do not operate by “we have always done things this way”:
changing and evolving, creating new and better ways of
working and thinking, is our way to look to the future.
Obsessed with execution and details, we are aware that the
search for excellence, combined with the ambition of new
and even more challenging objectives is key to our success.
Taking responsibility for our ideas, choices and actions, we
work in a community where we can play at our best, feeling
free to stand up for our ideas and explore new ones.
OTB Careers
Group Profile
OTB
Via dell’Industria , 2
36042 Breganze (VI) Italy
+39 0445 306555
info@otb.net
www.otb.net
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