group number - 9

DIPPYSS…!!!CHIPS AND DIPS

Enjoy a day with a Dip

• PRODUCT : Chips and dips.• VENUE :Matunga(East), next

to Khalsa college.• PROVIDES FRESH & BEST

QUALITY PRODUCTS

• TIMINGS: Morning:-11am-2pm, Evening4pm-12am

• Mansi Jesrani • Komal Talreja• Akarsh Srivastava.

Partners:-

Mission:-• To become one of the most

well-known restro in Matunga..

• Adding 3 flavors every year in our menu as per the demands.

Vision:-• To have our franchises all

over India.• To provide innovative and

unique flavored dips to our customers.

About Dippys..!!!• Dippys provides freshly made

chips with delicious varieties of dips.

• We also take care about health conscious people by provide healthier version of chips and dips.

• New and funky place to hangout.

• Ready to eat service.• Take away service.

Innovation

Unique platter for pani-puri lovers..

Innovation

Fiery Chilli bijlee dip…

About us:-

• We provide mouth watering items.

• Specialty seasonal sauces• Fresh & best quality • Hygiene food.• Reasonable price• Quick & quality service

SWOT AnalysisSTRENGTHS WEAKNESSES

OPPORTUNITIES THREATS

•A different theme restaurant•Area is clean and tidy and very green.•Good choice of items available•Season does not affect our business•Close to the target segment•Prices are lesser than competitors

•New and not established•Established brands in matunga•Hesistance to indians acceptance of our product

•We can set up our restro in malls.•Can set up restro in airport for tourists taste.•Experiment with other ideas on customers demands.•Tie ups with event management companies for parties

•Prices may increase in future.•Local restaurants.•Similar restro in our area with better benefits.•Labour availability.•Copy of recipes by making at home

Competitors:-

• Café Mysore• CCD• Café madras• DP’s• Snow-Point

Marketing Plan

Target

• Our target will be the young crowd

• Families in the area

Product• The menu will feature dips

influenced by the Italian and French cooking tradition with slightly Indian taste.

• The chips and dips offered will also be available in healthy version.

• We will also be offering pani-puri’s puri with dips.

• The ambience of the restaurant will be very modern and attractive which includes music system,lcd television.

Price• Dips ranging from Rs. 35-

60/300 gms.• Each chip is priced at Rs.35/100

gms.• A chip and dip platter is Rs.80• Combinations:-(1).2 chips+ 2 dips(choice of

customer)=150Take away nachos of

500gms=150Bread stick packets(500

gms)=Rs.80

• Nachos, garlic nachos(variety of flavors)• bread sticks• vegetable sticks• French fries• vegetable nuggets• garlic bread• baked potato chips• baked nachos• Pani puri puri’s• Herbed pita chips• Garlic pita chips

• Pepper cheese dip• Red honey dip• Honey mustard• Mustard• Herbed mayonnaise• Sweet onion• Cheesy garlic • Cream of olive• Black bean and mango salsa• Creamy spinach• Tangy tomato salsa• Schezwan• Jalepeno popper dip• Fiery chilli bijlee dip

For the health conscious

•,Zesty bean dip

•Spicy red pepper walnut dip

•Herbed creamy yoghurt

•Pink fairy dip

•Hummus

•Minty yoghurt dip

Place:-• Place:-Matunga (East) near

Khalsa college.• Area:-1200 sq.ft• Target:-young crowd and

families• We will also cover the near by

areas that is Sion, Dadar, wadala

Promotion

• Word of mouth• Radio advertisement• Online Advertisement.• Restaurant competitions• Discount vouchers.

Operational Plan

• Kitchen will have ovens for baked chips,friers,blenders and gas-stoves.

• The whole sale suppliers will be from Matunga whole sale market which will provide raw materials every day.

Infrastructure

HR

Head Chef

Sous chef

waiter waiter

Sous chef

Waiter Waiter Waiter

SALARIES

Man-power Salary

Head Chef 41000/month

Sous Chef 18000/month

Waiter 8000/month

Financial Plan:-

Our business starts from January 2012.

Fixed cost.Variable cost.Total expenses and revenues.Profits.

Investment:-

• Our total investment is 13072180.

• 70% loan from bank at 14% interest rate.(92000000)

• 30% by partners

Loan calculation:-

YEAR Balance amount Principle amt. Paid Interest Total

1 92000001150000

1288000 2438000

2 80500001150000

1127000 2277000

3 69000001150000

966000 2116000

4 57500001150000

805000 1955000

5 46000001150000

644000 1794000

6 34500001150000

483000 1633000

7 23000001150000

322000 1472000

8 11500001150000

161000 1311000

Cost Table 2012

PARTICULARS COST(AMT IN Rs.)

Fixed Cost:-

Rent(200000*12) 2400000

Interior designing 1816230Electrical and plumbing

Kitchen and equipments

Air conditioners

Computer and internet connection

Music system

Menu

Cycle

Telephone charges

Total Fixed cost 4216230

Revenues:-

Months sales-2012(no.of plates)days no of plates per monthjan 50 31 1550feb 75 29 2175mar 100 31 3100

Apr(break-even in 2013) 125 30 3750may 150 31 4650jun 175 30 5250jul 200 31 6200aug 225 31 6975sep 250 30 7500oct 275 31 8525nov 300 30 9000dec 325 31 10075total 68750rate per plate 80revenues 5500000

Cost of one dip

dip Nachos1

thyme 1basil 1oregano 1cream cheese 5yoghurt 12salt 0.05pepper 0.1garlic 0.4olives 2.4feta 5

1.05

Total cost of dip 30 2050 35

Profit/loss ??• Total expenses=1,30,72,180Average cost per month

=1089348Average cost per day

=36311.61Dip platters to be sold per day

=454 platters• Total revenues=55,00,000• Loss=75,72,180

Sales forecast for 3 years and Break-even

Months

sales-2012(no.of plates) days

no of plates per month

sales-2013(no.of plates per day) days

plates per month

sales 2014

jan 50 31 1550 400 31 12400 700 31 21700feb 75 29 2175 425 29 12325 725 29 21025mar 100 31 3100 450 31 13950 750 31 23250Apr(break-even in 2013) 125 30 3750 475 30 14250 775 30 23250may 150 31 4650 500 31 15500 800 31 24800jun 175 30 5250 525 30 15750 825 30 24750jul 200 31 6200 550 31 17050 850 31 26350aug 225 31 6975 575 31 17825 875 31 27125sep 250 30 7500 600 30 18000 900 30 27000oct 275 31 8525 625 31 19375 925 31 28675nov 300 30 9000 650 30 19500 950 30 28500dec 325 31 10075 675 31 20925 975 31 30225

total 6875019685

030665

0rate per plate 80 80 80revenues

5500000

15748000

24532000

cost

13,072,180

13445820

10504688

profit / loss

(7,572,180)

2302180

14027312

Future Expansion

• Increase outlet area• Will open branches in

western and thane.