greta gustafson's portfolio

GRETA GWEN GUSTAFSON

Experienced nonprofit communicator with a background in public and media relations. Current Media Relations Intern for the American Red Cross National Headquarters in Washington, D.C. Dedicated member of the elected board for American University’s Public Relations Student Society of America (PRSSA). A self-motivated go-getter who enjoys working in a fast-paced and collaborative environment.

!Experience Includes: • Writing press releases, media advisories, pitches and blogs • Pitching and fielding inquiries from national media • Analyzing media coverage with programs such as Meltwater

and Vocus • Professional social media development

PRESS RELEASEFor both school and during my internship at the

American Red Cross, I have written numerous press releases. The one below was written for the American

Red Cross and is available on the Red Cross website here.

MEDIA ADVISORYI have also had experience in writing media

advisories. The one here was utilized for American Red Cross Giving Day in 2016 to alert reporters

of the upcoming annual fundraiser.

PITCH LETTERAt my internship at the Red Cross, I have been

responsible for numerous pitching efforts. From distributing summer safety tips, to letting reporters know about the history of the Donut

Dollies, I am responsible for sending pitch emails and reaching out to reporters.

BLOG POSTBelow is a blog post about Thanksgiving cooking

safety that was contributed to the Red Cross’s national blog. In addition to the featured post, I

have blogged about various holiday safety tips and several Red Cross events.

The full version of this blog post is available on the Red Cross blog here.

CRISIS COMMUNICATION

PLANFor my Crisis Communications course my senior year, I created a crisis plan for the American Red Cross in

the case of negative press surrounding unequal distribution of relief to diverse communities during

disaster.

The full version of the plan is available here.

COMPREHENSIVE CAMPAIGN PITCH

For my senior capstone, we were divided into PR agency teams to compete for the business of National Geographic Channel. Myself and three other team members spent the semester creating this comprehensive PR plan forNational

Geographic Channel’s new show MARS. We presented the project to members of the National Geographic

Channel communication team at the end of the project.

A full version of this plan is available at the here at the end of the portfolio.

ADDITIONAL CAMPAIGN MATERIALS

For the National Geographic Channel pitch, my team also created a press kit and a webisode with

myself as the host.

The press kit contains: !

• Press Release • Media Advisory • Pitch Letter • Campaign Travel Brief • Bios of Experts and Talent • Mars Fact Sheet • DVD with a MARS sneak

peek and sample webisode • MARS t-shirt • Mars goodies and snacks

FULL DOCUMENTS

The extended versions of the Crisis Communications Plan and the National

Geographic Pitch and the materials I contributed to for the press kit are available at the end of my portfolio. PDF versions of all my resume and all

of the writing samples are available upon request. References are also available upon request.